A Study on the PEST-SWOT Analysis on Sustainable Coastal Fishing Village In the post COVID-19 outbreak: Focusingonthesurvey was centered on Daehang fishing village in Busan

Abstract

As a country surrounded by the sea, Korea is necessary for the development of fisheries, and considering that we enjoy a form of tourism consumption with social value in fishing villages, the decline of fishing village tourism would have a significant impact on our society. Since the post COVID-19 in 2019, all industries have been affected to varying degrees, especially the tourism industry, which is a contact business activity. PEST represents the development environment and SWOT represents the evaluation criteria. Based on the current situation of fishery development, this study uses PEST-SWOT analysis method, Find out the 16 keywords are P-S, P-W, P-O, P-T, E-S, E-W, E-O, E-T, S-S, S-W, S-O, S-T, S-T, T-S, T-W, T-O, T-T, which represent the advantages, disadvantages, opportunities and threats of politics, economy, society and technology, and design the questionnaire model based on them. Put together 24 questionnaire options. According to the survey data, among politics, economy, society and technology, the importance of society(S) is considered the most important by the people, while in the SWOT of social factors, the opportunity to develop social factors(S-O) should be seized under the premise of the advantages of the current situation(S-S). On the other hand, there is a lack of technical factors, which is reflected in the great threat of fishing villages, aging facilities, technical limitations and other problems(T-T) that constantly affect the economic development of fishing villages. To seize the opportunity of fishing villages' development(T-O), the COVID-19 pandemic can be used to update the outdated technology of fishing villages.