A study on the platform of knowledge integration for customer feedback in B2C service industry

2022

ECKM

People obtain knowledge from different sources, depending on the issues that they wish to analyze or resolve. In this paper, the authors examine the sources of knowledge on cryptocurrencies that can be useful for young people. The authors used a survey questionnaire to collect empirical data. The sample consisted of students from Polish universities representing the population that is particularly interested in new technologies and solutions emerging on the market, as exemplified by cryptocurrencies. The purpose of this paper is to find an answer to the main research question: What sources of knowledge about cryptocurrencies have students used? Two criteria were taken into account, namely the respondents’ gender and the location of the universities where they studied. The general results showed that students choose modern, preferably well-known sources of knowledge about cryptocurrencies such as popular information websites and social media as well as information provided by their family and friends. The gender analysis showed that the main differences concern the sources of knowledge on cryptocurrencies: popular information websites were chosen more often by men, whereas television and radio were used more frequently by females. Regarding the location of the university, our findings showed that the approach of students to sources of knowledge tends to be similar, regardless of whether they study in Warsaw or Katowice. A difference was found for only one variable, i.e., family and friends. Thus, family and friends were a source of knowledge that students from Warsaw used more frequently than those from Katowice. It may indicate that metropolitan students are more sociable or family-minded.

Section: Introductionmentioning

confidence: 99%

Sources of Knowledge About Cryptocurrencies: Polish Students Perspective

2022

ECKM

“…For modern enterprises knowing the prosumer is valued as a strategic advantage which helps them maintain their market competitiveness, as well as, invest in the customer communications. This knowledge sharing leads to prosumers being 'locked in' to the value chain leading to higher switching costs and may continue to develop themselves to become more responsive to customer needs (Aghamirian, Dorri, & Aghamirian, 2013;Brabham, 2012;Song & Kang, 2016;Tsai, Tsai, Li, & Lin, 2012;Tseng, 2016). The concentration on value added knowledge from external actors such as 'customers' external knowledge is a valuable strategic intangible asset for enterprises and improves their competitive position (Planells, 2015;Ziemba & Mullins, 2016).…”

Section: Introductionmentioning

confidence: 99%

Value added knowledge by prosumers in Poland and the UK specifically for service process stages

Mullins

Dettmer

et al. 2019

OJAKM

The purpose of the paper is to advance research on knowledge sharing by prosumers with enterprises and public organizations by examining and better understanding what knowledge about improving services, prosumers currently share and would like to share in future. The paper verifies a proposed theoretical framework by showing those service knowledge items that prosumers can share with enterprises and public organizations. The reported outcomes result from a survey that yielded responses by 171 prosumers from the United Kingdom (UK) and 783 from Poland. The research findings describe the differences between prosumers in Poland and the UK, both in their current knowledge sharing experiences and their desired future knowledge sharing. The analysis of the results shows that in general prosumers would like to share knowledge more widely than they are sharing currently. Furthermore, the findings show that Polish prosumers currently share knowledge marginally more than their counterparts in the UK. Should they be given the opportunity Poland-based prosumers would like to share knowledge more widely than their UK-based counterparts. In particular the results reveal that both in Poland and the UK, prosumers want to engage with enterprises in sharing knowledge relevant to the ordering process and the customer services process. This finding is relevant to any enterprises that may like to engage prosumers in providing feedback about their service offerings.

“…For modern enterprises knowledge is valued as a strategic advantage that helps them maintain their market competitiveness. Moreover it helps them invest in research and development from knowledge sharing with prosumers, which is essential, while continue to develop themselves to become more responsive to customer needs (Aghamirian, Dorri, & Aghamirian, 2013;Brabham, 2012;Tsai, Tsai, Li, & Lin, 2012;Tseng, 2016;Song & Kang, 2016). Knowledge is created inside a particular enterprise (Nonaka & Takeuchi, 2000).…”

Section: Introductionmentioning

confidence: 99%

Prosumers knowledge sharing to develop and manage products

Ziemba

Mullins

et al. 2018

OJAKM

The purpose of this paper is to advance research on prosumers knowledge sharing with enterprises and public organizations by examining as well as improve the understanding of what knowledge about products, prosumers share and would like to share in order to improve products. This paper provides and verifies a new theoretical framework depicting prosumers knowledge about products, which they can share with business and public organizations. The reported outcomes are the result of a questionnaire survey that yielded responses from 783 Poland and 171 United Kingdom (UK) based prosumers. The research findings reveal that prosumers mainly share their knowledge about products functionality, ease and intuitiveness of use, as well as a products reliability and durability, whereas they rarely share knowledge related to products design or the packaging of products. It is also found that there are significant differences between knowledge about products that prosumers share and would like to share. In addition, Poland prosumers share and would like to share various kinds of knowledge about products more frequently than UK based prosumers.