2016
DOI: 10.7744/kjoas.20160049
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A study on the purchase behavior of Chinese consumers about environment-friendly agricultural products

Abstract: In Korea, the market size for environment-friendly agricultural products has reached a plateau, even though many Korean consumers still show a high level of preference for environmentfriendly agricultural products. In order to solve this problem, some Korean farmers and marketers are starting to try to export their products to many countries, including China. China, in particular, is becoming one of the fastest rising market for Korean environment-friendly agricultural products, after the signing of the Free T… Show more

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