A Study on the Relation Effects and Respons Act in the Distribution Channels of National &amp; Foreign Clothing Brand - The Relationship between the Department Store and the Tenant in the Departmentstore -

박수홍,

doi:10.17961/jdmr.11.4.200812.79

journalofdistributionandmanagementresearch

2008

DOI: 10.17961/jdmr.11.4.200812.79

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A Study on the Relation Effects and Respons Act in the Distribution Channels of National & Foreign Clothing Brand - The Relationship between the Department Store and the Tenant in the Departmentstore -

박수홍 박수홍¹

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Cited by 3 publications

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The Effect of Power Sources of Department Store and Fashion Company, and Salesperson's Job Consciousness on Job Satisfaction in the Middle Management System of Department Store

Lee¹,

Choo²

2012

Journal of the Korean Society for Clothing Industry

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: The purpose of this study was to examine the effect of power sources of department store and fashion company, and salesperson's job consciousness on job satisfaction in the middle management system of department store. Questionnaire data from 193 salespeople in the middle management of department store were analyzed by reliability analysis, factor analysis, correlation analysis, multiple regression analysis, hierarchical regression analysis. The results of this study were as follows: First, coercive power, informational and expert power, and referent power of department store had significant effects on job satisfaction. The coercive power of department store had a negative influence on job satisfaction, while informational and expert power, and referent power of department store had a positive influence on job satisfaction. Second, referent power, expert power, reward power, coercive power of fashion company had a positive influence on job satisfaction. Third, referent power of department store had a greater influence on job satisfaction than other power sources. Fourth, job commitment and pride, prospect awareness had a positive influence on job satisfaction, while professional self-awareness had no effect on job satisfaction.

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The Effect of Power Sources of Department Store and Fashion Company, and Salesperson's Job Consciousness on Job Satisfaction in the Middle Management System of Department Store

Lee¹,

Choo²

2012

Journal of the Korean Society for Clothing Industry

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Fashion Product Salesperson's Perception of Department Store in Department Store Middle Management System

Lee¹,

Choo²

2013

Fashion & Textile Research Journal

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: This study investigates the perception of conflict and satisfaction factors by salesperson of department store middle management system. This study was performed through a qualitative research method. An in-depth interview was given to 14 fashion shop managers and salespeople who have three or more years of department store work experience. The results show two categories of factors(factors according to power sources and factors according to job environment) that influence the perception of department store middle management system by fashion product salesperson. The factors(according to power sources) were classified into coercive power, reward power, expert/informational power, and referent power. The factors(according to job environment) were classified into physical environment, work conditions, and regulations.

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The Effects of Multi-channel Attributes of Dongdaemun-based Fashion Brands on Customer Equity

Ko¹,

Ko²

2016

SFTI

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: This study aims to extract the multi-channel attributes of Dongdaemun-based fashion brands and consider the effects of these attributes on customer equity, customer satisfaction and re-purchase intention. In total, 493 samples of those who have purchased Dongdaemun-based fashion brand products using multi-channels were collected for the final data analysis, which was performed using SPSS 21.0 and AMOS 18.0. The findings of study are as follows. Among the multi-channel attributes of Dongdaemun-based fashion brands, entertainment and informativeness had a significant effect on all customer equity drivers. In terms of the effects of customer equity drivers on customer satisfaction and re-purchase intention, all customer equity drivers significantly influenced customer satisfaction, while brand equity significantly influenced re-purchase intention. Also, customer satisfaction significantly affected re-purchase intention. In the effective relationship between customer equity drivers and CLV, brand equity causes a significant influence on CLV amongst the customer equity drivers. There were significant differences among groups following the multi-channel shopping orientation of consumers. This study is significant for its scientific focus on the distribution channels of Dongdaemun, and in terms of the practical aspect of identifying the multi-channel attributes considered to be important to consumers. Measuring customer equity will suggest implications about the long-term direction of the development of Dongdaemun-based fashion brands.

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A Study on the Relation Effects and Respons Act in the Distribution Channels of National & Foreign Clothing Brand - The Relationship between the Department Store and the Tenant in the Departmentstore -

Cited by 3 publications

References 2 publications

The Effect of Power Sources of Department Store and Fashion Company, and Salesperson's Job Consciousness on Job Satisfaction in the Middle Management System of Department Store

The Effect of Power Sources of Department Store and Fashion Company, and Salesperson's Job Consciousness on Job Satisfaction in the Middle Management System of Department Store

Fashion Product Salesperson's Perception of Department Store in Department Store Middle Management System

The Effects of Multi-channel Attributes of Dongdaemun-based Fashion Brands on Customer Equity

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