A Study on the Relationship Among Jewelry Brand Value, Brand Attachment, Purchase Intention, and SNS-based WOM Intention

이종무,; 이형주,; 윤성준,

doi:10.18852/bdak.2017.15.4.73

ajournalofbranddesignassociationofkorea

2017

DOI: 10.18852/bdak.2017.15.4.73

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A Study on the Relationship Among Jewelry Brand Value, Brand Attachment, Purchase Intention, and SNS-based WOM Intention

이종무 이종무¹,

이형주 이형주²,

윤성준 윤성준³

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Cited by 4 publications

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The Effects of Coffee Shop SNS Quality on Acceptance and Dissemination of Online e-WOM : Focusing on mediating effect of Brand Attachment

김연희¹,

Joo²

2018

foodserviceindustryjournal

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A Study on the Relationship Among Jewelry Brand Value, Brand Attachment, Purchase Intention, and SNS-based WOM Intention

Cited by 4 publications

References 1 publication

The Effects of Coffee Shop SNS Quality on Acceptance and Dissemination of Online e-WOM : Focusing on mediating effect of Brand Attachment

The Effects of Coffee Shop SNS Quality on Acceptance and Dissemination of Online e-WOM : Focusing on mediating effect of Brand Attachment

A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community

Impacts of Fashion SNS Users’ Consumption Values on Fashion Brand Loyalty and SNS Word of Mouth Intentions: Exploring Moderating Effects of Social Capital and Fashion SNS Involvements

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