A Study on Tourists’ Travel Intention Under the Situation of Novel Coronavirus Pneumonia Epidemic

Abstract

The novel coronavirus pneumonia has seriously affected the development of tourism in China and even the whole world. Combining the current situation of China's mitigation and the gradual recovery of tourism, this paper puts the research perspective on tourists' travel intention, and constructs a new theoretical structure by using TPB theory, adding two elements of emotion and desire to travel. The results show that: 1) Subject norms and perceived behavioral control have no significant impact on tourists' desire to travel; 2) Tourists' emotion has a significant positive impact on tourists' desire to travel, and the desire to travel has a significant positive impact on tourists' travel intention. According to the results of the study, this paper will further put forward corresponding suggestions for the relevant management departments to guide and enhance tourists' travel intention, so as to promote the overall recovery process of China's tourism industry.

A Tourists' Travel Intention in the Context of Covid-19 in Viet Nam

“…Several studies have shown a positive relationship between subjective norm and tourist's Attitude, Desire to travel. Besides this studies have show a positive relationship between Perceived Behavioral Control and tourist's Attitude, Desire to travel [9]. In the framework of this study, the researchers investigated these antecedents to examine Travel intention to domestic tourists in the context of Covid-19 in Viet Nam.…”

“…Ajzen found that high levels of perceived behavioral control lead to stronger behavioral intentions and behavioral performance [7]. According to Dai (2021) proposed that Perceived behavioral control has a positive influence on tourists' desire to travel and tourists' travel attitudes [9]. Based on this, the following assumptions are made: H3: Perceived behavioral control has a positive influence on tourists' desire to travel H4: Perceived behavioral control has a positive influence on tourists' travel attitudes…”

“…Subject Norm was assessed using 4 items from [9]. Items were scored on a 5-point Likert scale ranging from 1 (Strongly disagree) to 5 (Strongly agree).…”

“…Desire to travel was measured with five item version developed by [9] . We used a five-point scale ranging from 1, "strongly disagree", to 5, "strongly agree".…”

Travel for survive! Identifying the antecedents of vaccine tourists' travel intention: Using a stimulus-organism-response model

“…The pandemic prevention attitude is an essential factor directly affecting tourists' travel intention in the COVID-19 context (4,5). The pandemic prevention attitude of tourists represents their confidence in pandemic control, which is related to the integrity and implementation of pandemic prevention measures taken by government departments (10). The more positive the pandemic prevention attitude of tourists, the higher their travel intention (4).…”