A Study to Analyze Use of Social Media by Private and Public Sector Banks in India

Chandani, Arti; Divekar, Rajiv; Neeraja, B.; Mehta, Mita; Atiq, Rizwana

doi:10.1007/978-981-16-7818-9_8

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“…As each SM platform is unique in its own way, it may share its individualist advantages for HEIs in the manner it is being used. For instance, if one wishes to connect with the students or alumni of a HEI then they could approach Facebook or LinkedIn; otherwise, Instagram or Twitter will be used to view, comment, and like photos or videos of the HEI (Chandani et al, 2022) [8] . According to a report by Fischer & Tomlinson (2023) [17] , it revealed that those the criteria of prospective students and what drove their enrolment decisions.…”

Section: Review Of Literaturementioning

confidence: 99%

Assessing the impact of social media content on student enrolment in Malaysian higher education institutions

Sherief,

Tarofder,

Talib

2024

Eur. J. Multidiscip. Res.

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Section: Review Of Literaturementioning

confidence: 99%

Assessing the impact of social media content on student enrolment in Malaysian higher education institutions

Sherief,

Tarofder,

Talib

2024

Eur. J. Multidiscip. Res.

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Exploring the Impact of Social Media on the Indian Banking Sector

Duraisamy,

Shivaram,

Nethravathi

et al. 2023

Advances in Social Networking and Online Communities

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This chapter emphasizes the importance of compliance with data protection regulations and maintaining customer privacy. Finally, the framework offers strategic recommendations for Indian banks to optimize their social media presence, including the development of robust social media policies, integration with existing customer service channels, and investment in analytics to gain valuable insights from user interactions. Overall, this framework provides valuable insights for Indian banks seeking to harness the potential of social media to stay competitive, build customer trust, and enhance their overall operational efficiency in the dynamic digital landscape.

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A Study to Analyze Use of Social Media by Private and Public Sector Banks in India

Cited by 2 publications

References 10 publications

Assessing the impact of social media content on student enrolment in Malaysian higher education institutions

Assessing the impact of social media content on student enrolment in Malaysian higher education institutions

Exploring the Impact of Social Media on the Indian Banking Sector

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