A Supply Side Investigation of Medical Tourism and ICT Use in Greece

Sarantopoulos, Ioannis; Katsoni, Vicky; Geitona, Mary

doi:10.1016/j.sbspro.2014.07.055

Cited by 28 publications

(29 citation statements)

References 5 publications

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“…It is seen that Indian hospitals reach out to the Nigerian market directly and indirectly through reference groups. They also upload testimonials of MTs online, thereby making use of WOM recommendation as the most effective marketing communication tool for promoting their services to potential firsttimers (Sarantopoulos et al, 2014;Yeoh et al, 2013;Hanefeld et al, 2015;Lee et al, 2012). For veteran Nigerian MTs, the main decision influencer for repeat visit was their previous personal experiences.…”

Section: Decision-making Process Of Nigerian Medical Tourists To Indiamentioning

confidence: 99%

Preliminary look at the motivators and decision-making process of medical tourists from Nigeria to India

Balogun

2019

JTA

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Purpose The past decade has witnessed a tremendous and progressive growth in the number of Nigerians who engage in medical tourism from Nigeria to India. Various commentators have advanced diverse reasons for this trend. However, there is a dearth of research that has sought to provide empirical insights. This paper aims to investigate the decision-making process of Nigerian medical tourists and why they prefer medical tourism to India to medical care locally. Design/methodology/approach Eight Nigerian medical tourists are interviewed on a one-on-one basis with open-ended questions using purposive criterion sampling technique from an interpretivist mind-set. Findings The paper identifies two major motivators, namely, inadequate medical infrastructure and poor medical, and customer service from health workers in Nigeria, which spurred medical tourism from Nigeria to India. Further, it finds that first timers premise their decisions on advice from reference groups, while previous personal experiences guide decisions on subsequent medical travels. Findings are explained using the template provided by the theory of planned behaviour. Originality/value This exploratory nature of this research provides a useful basis to elucidate the course of decision-making of Nigerian patients so that appropriate marketing communication channels can be applied. It improves the process of recruiting and engaging Nigerian patients and nurturing wholesome relationships between Nigerian patients and hospitals.

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Section: Decision-making Process Of Nigerian Medical Tourists To Indiamentioning

confidence: 99%

Preliminary look at the motivators and decision-making process of medical tourists from Nigeria to India

Balogun

2019

JTA

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“…This information facilitates patients' decisionmaking regarding the use of medical tourism services and the growth of medical tourism [18][19][20]. As a key factor in medical tourism and the most effective interactive tool, websites provide extensive services to patients and enhance the agency's marketing efforts for a better presence in the healthcare market [21][22]. Therefore, it is vital to pay attention to content of websites in order to promote this industry [23].…”

Section: Role Of Websites In Medical Tourism Facilitator Organizationsmentioning

confidence: 99%

“…They can access information required for decision-making regarding their medical journey on the Internet [28,29]. Different studies conducted in the past decade on medical tourism have emphasized the important role of accessing information and interaction through medical tourism websites for the development of this industry [30,31], because applicants obtain information through websites as the first contact point of medical tourism [32]. The role of website content goes beyond the provision of information regarding facilities and tourist attractions.…”

Section: Literature Reviewmentioning

confidence: 99%

Comparing the Content of Medical Tourism Facilitator Websites in Iran And Other Countries: A Correspondence Analysis

Jeddi

Atoof

Farrahi

et al. 2019

Front Health Inform

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Introduction: Medical tourism is the most important aspect of health tourism. The responsibilities of this industry are mostly undertaken by agencies and facilitators acting as intermediaries between patients and service providers. As a key factor, websites provide extensive services to patients for a better presence in medical tourism market. The present study aimed to compare medical tourism websites and facilitators in Iran and other countries using correspondence analysis.Method: Websites were selected based on the specified criteria such as content of websites which were examined using content analysis technique. The data belonging to website content were classified into two groups including medical and tourism services and information and communication issues. Correspondence analysis was done using two R packages (FactoMineR for analysis and fact extra for data visualization).Results: Of 42 selected websites, 19 was belonged to Iran, 11 to North America, 7 to South and Central America, and 5 to Asia. Medical tourism facilitators in North America and Asia tend to provide modern contact and legal information. Against Iranians' facilitators tend to show traditional contact and general information. South American websites provide more information about hospital accreditation. Iranian websites emphasized tourism-related information. Whereas, North American’s are emphasized on cost-comparison lists.Conclusion: Results of the present study provide a snapshot of status of data provided on websites in terms of medical, tourist and communication services available in the studied websites and clearly showed that Iranian medical tourism facilitator websites act differently from those of other countries. Websites play important roles for guiding customers to make decisions regarding the medical journey. Therefore, Iranian medical tourism facilitator websites must reduce their differences with those of other countries in order to be more actively participate and earn more profit in this competitive market.

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“…En ese mismo sentido, se pueden mencionar otras modalidades en que estas herramientas pueden innovar dentro del sector turístico; por ejemplo, en Grecia se realizó un estudio que buscaba, mediante estas tecnologías, generar empleos y recursos para la ciudadanía, para tener una mejor calidad de vida (Sarantopoulos, Vicky, & Geitona, 2014). Adicional a ello, se han llevado a cabo investigaciones en China que han expresado que desde la década de los ochenta es uno de los países con mayor índice de crecimiento y lugar turístico respecto a la acomodación y hotelería; por ende, hacen énfasis especial en la integración de TI para lograr avances en industria y tecnología para sus hoteles; y el impacto que esto genera en el desarrollo de este mercado (Xiaoqiu Ma, Buhalis, & Song, 2003).…”

Section: Introductionunclassified

Identificación de megatendencias para la integración de Tecnologías de Información en turismo

2019

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En las organizaciones actuales, las Tecnologías de la Información se reconocen como un aliado no solo para conectarse con grupos de interés externos, sino también para ejecutar operaciones internas. Considerando que la industria turística no es ajena a esta situación, el presente artículo muestra avances en la identificación de tendencias para la integración de tecnologías en la logística demandada dentro de la prestación de servicios turísticos a nivel internacional, lo cual es producto de un ejercicio de vigilancia tecnológica.

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A Supply Side Investigation of Medical Tourism and ICT Use in Greece

Cited by 28 publications

References 5 publications

Preliminary look at the motivators and decision-making process of medical tourists from Nigeria to India

Preliminary look at the motivators and decision-making process of medical tourists from Nigeria to India

Comparing the Content of Medical Tourism Facilitator Websites in Iran And Other Countries: A Correspondence Analysis

Identificación de megatendencias para la integración de Tecnologías de Información en turismo

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