This study reviews the methods used in investigating user centred design (UCD) practice in industry as well as the constraints to the practice of UCD and user experience design (UXD) in industry using systematic literature review approach. Thirty-five high profile papers were reviewed and the result showed that among others, low-profile usability professionals in the development process, usability not being accepted as a key quality, usability not supporting product development time, resistance to usability, lack of awareness, and time constraints are the constraints facing UCD and UXD in practice. Most software development studies also found constraints between developers and users. The study’s outcome also revealed that most investigations carried out to assess UCD/UXD practice was done using surveys (66%) followed by interviews (29%).