This chapter addresses “new methods” to display research problems which are strongly linked with the issue of urban emotions. It focuses on how to use these methods in urban design, based on the dominant science and new analytical approaches, such as “virtual world design,” “spatial planning,” “geoinformatics,” “urban sensing,” and “a three-dimensional model of the city.” This chapter reveals the methods that help the designer to measure people's sensation in cities. These methods try to balance between two fundamental issues. The first is collecting data about city places from each survey about people's behaviour. The second is exploring the reliability and validity of these methods and measures by pragmatically applying them to the analysis of real-world problems.