“…When the cost of ESG is low, managers will enhance their personal reputation and sacrifice the long‐term interests of the company by investing excessively in ESG, thereby negatively affecting EP (Barnea & Rubin, 2010; Cronqvist et al, 2009; Pagano & Volpin, 2005). On the other hand, based on stakeholder theory (Freeman et al, 1984), researchers believe that ESG positively affects EP by shaping brand differentiation (Porter & Kramer, 2006), increasing stakeholder engagement (Eccles et al, 2014; Rau & Yu, 2023), limiting executive myopia and ingrained behavior (Bénabou & Tirole, 2010), and reducing agency costs. Enterprises with better ESG are more likely to not only obtain bank loans (Christensen et al, 2019; Goss & Roberts, 2011; Lins et al, 2017), but also have lower financing constraints (Cheng et al, 2014; El Ghoul et al, 2011; Zhang et al, 2020), resulting in higher EP.…”