A survey on factors influencing city branding

Mahmoudzadeh, Seyed Mohsen; Nasr, Mahmoud Samiei; Hashemi, Mostafa

doi:10.5267/j.msl.2014.9.001

Cited by 6 publications

(5 citation statements)

References 11 publications

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“…The parallels mentioned by some interview respondents between place branding and corporate branding, subject to a somewhat contested analogy between product and place [18], that "places have images just as products and corporations have images and that places they depend to a similar extent on the power and attraction of these images for their progress and prosperity.…”

Section: Discussionmentioning

confidence: 99%

“…Local marketing has evolved from what it means to the reputation of the area, to a strategic vision and a focused promotion of products [15], [16] [17]. Moreover, as the concept of "entrepreneurship" evolved into a business approach, branding emerged in terms of business perceptions and attitudes [4], based on people's experience of places [18], regardless of whether they referred to an entire city or smaller areas [19].…”

Section: Introductionmentioning

confidence: 99%

“…Recently, branding experts claim that there are parallels and gaps between brand management and site management. [20] [18].…”

Section: Introductionmentioning

confidence: 99%

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Research on the involvement of residents and tourists in protecting the local brand as a sustainable destination

et al. 2021

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Research background. Specialists show a decrease in awareness of the issues of sustainability of tourism activities among various stakeholders [1], followed by arguments [2], and irresponsible practices of visitors. Local key actors could be the main interdependent factors in solving [3] these issues that characterize sustainable tourism through the emergence of the phenomenon of digitalization and high popularization of social networks. Digital communication networks have left their mark on the impact that brand tourism - considered as local tourist destinations, has on the behavior of residents and tourists [5], [6]. In this research we aim to evaluate the various advantages that sustainable tourism can have due to digital media in the Pietroasele area, Buzau County, Romania. Purpose of the article. In this research we aim to evaluate the various advantages that sustainable tourism can have due to digital media in the Pietroasele area, Buzau County, Romania. Methods. Digital communication networks have left their mark on the impact that brand tourism - considered as local tourist destinations, has on the behavior of residents and tourists [7],[8], Findings & Value added. The aim of this study is to evaluate the perceptions about the local brand as a way to attract entrepreneurs, tourists and business development in the wine area Pietroasele, Buzau, Romania based on the following specific research objectives: 1. Knowledge of the role of the local brand in the management of local businesses and authorities. 2. Monitoring the application of mechanisms used by specialists to develop local branding, including collaboration with local partners. 3. Evaluation of the perspectives arising from the development of the analyse brand.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Research on the involvement of residents and tourists in protecting the local brand as a sustainable destination

et al. 2021

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“…Currently, cities around-the world are increasingly using marketing techniques in their philosophy and practices of administration and governmental. However, this transfer of marketing knowledge to the city's operational environment is faced with several challenges, mainly due to the specific nature of the city in general, such as valuable assets in certain cities [13]. Many place (as well as cities) in the world offer the same products and the only way for them to survive in a competitive market is to develop a unique identity.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring and Measuring City Brand Personality in Small Cities

Kusumawati¹

2019

Proceedings of the First International Conference on Administration Science (ICAS 2019)

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City branding strategy has received considerable interest since it play an important part in promoting city competitiveness and uniqueness. The purpose of this research is to analyse in more depth the dimensions of the City Brand Personality of three small cities in East Java Indonesia, as identified in previous research. Survey method was employed through questionnaires involving 360 residents in three cities to assess five dimensions of brand personality with a total of 42 personality traits from Aaker's Brand Personality Dimensions and Traits represented the city. The result of the research using descriptive statistical analysis shows that the city branding communication used by the three different cities have similarities, in terms of involving the residents to participate in tourism activities, selecting tourism ambassadors, and actively conducting activities in the form of festivals and sports events to attract the tourists visitation to their area. In terms of brand personality dimensions, it was found that Batu city and Banyuwangi regency possessed characteristics of full excitement, while Surabaya city was considered full of competence. In addition, those cities were far from ruggedness. This examination of city brand personality as an application of city branding communication would extend the brand personality framework to city branding study.

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“…In this paper, our proposed model of urban security for city branding was inspired by a critique of how city branding is evaluated. Mahmoudzadeh et al (2014) suggest that safety and security factors are less important than other factors in city branding. However, it should be noted that this survey only asked experts for their opinions and not for empirical evidence.…”

Section: Introductionmentioning

confidence: 99%

Urban Defense Index for City Branding: A Case Study of Five Cities in Kalimantan

Wadjdi,

Namora,

Rahardjo

et al. 2023

JDE

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This paper proposes a new model of urban security for city branding in Indonesia, which aims to address the gap in city branding indices lacking safety and security factors. The proposed model, the Urban Defense Index (UDI), measures a region’s ability to manage risks and handle security threats in urban areas. The UDI is calculated based on three sub-indices: Threats Disruptions- Obstacles- Challenges (TDOC), Posture, and Stability, which use objective and subjective measurements. A case study uses the proposed model to measure five Kalimantan cities’ urban defense readiness levels. The study found that Stability, Posture, and TDOC are essential factors in determining the level of urban defense readiness in the cities. Future research can address the limitations of the UDI model proposed in this study and expand the UDI model to include other factors that affect urban security.

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A survey on factors influencing city branding

Cited by 6 publications

References 11 publications

Research on the involvement of residents and tourists in protecting the local brand as a sustainable destination

Research on the involvement of residents and tourists in protecting the local brand as a sustainable destination

Exploring and Measuring City Brand Personality in Small Cities

Urban Defense Index for City Branding: A Case Study of Five Cities in Kalimantan

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