The endocrine regulation of mammalian reproductive function is fundamentally governed by the intricate interplay of the sex steroid hormones of the hypothalamic-pituitary-gonadal axis, oestrogens, progestogens and androgens. These hormones are critical in initiating sexual maturation and maintaining reproductive competence throughout an organism’s reproductive life. Ovine models have proven invaluable in elucidating the complexities of sex steroid action in livestock reproduction, with broader implications for our understanding of human reproductive physiology. The exponential growth in our understanding of sex steroids and related reproductive hormones due to improved detection methods of these hormones and production of analogues has significantly improved our capacity to manipulate oestrous cycle events and to exert greater control over reproductive processes. However, several aspects of sex steroid function remain elusive. Notably, the precise nature of neuroendocrine signals that trigger the positive feedback action of estrogen (primarily oestradiol in ovine) in the hypothalamic-pituitary axis remains incompletely characterized. This review synthesizes current knowledge on sex steroid function in reproduction in ovine reproduction, highlighting both advances and persisting knowledge gaps.