A SWOT Analysis of m-Learning Diffusion in China and Taiwan

Lee, Wei-Mann; Chang, Yung‐Sheng

doi:10.1109/wmute.2008.33

Cited by 2 publications

(2 citation statements)

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“…Dyson (1990) listed out a number of analytical techniques, such as the experience curve, the SWOT (Strengths, Weaknesses, Opportunities, Threat) analysis, the PIMS (Profitability Impact of Marketing Strategies) model and the Boston Consulting Group (BCG) matrix, each with specific advantages and disadvantages that allow a comparative or competitive positioning of businesses or business units. Thus far, efforts have been made to solve the strategic tool problems and some alternative methods have been put forward: (i) the concept of grand strategy matrix-where companies are placed in the four quadrants of the coordinates according to their respective categories (Christensen, Berg, & Salter, 1976), (ii) A'WOT (Analytic, Weakness, Opportunities, Threat) method-a hybrid method to eliminate the weaknesses in the measurement and evaluation steps of the SWOTanalysis (Kajanus, Kangas, & Kurttila, 2004;Kurttila, Pesonen, Kangas, & Kajanus, 2000), (iii) analytic network process-a multi-criteria decision-making technique for solving complicated problems (Yü ksel & Dagdeviren, 2007) and (iv) a fuzzy SWOT matrix-an algorithm for rectifying the shortcomings and problems of the SWOT matrix through the use of fuzzy sets (Ghazinoory, Zadeh, & Memariani, 2007;Lee & Chang, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

A Strategic Diagnostic Tool Applied to Iberian Seaports: An Evolutionary Perspective

2012

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The highly competitive and rapidly changing environment faced by businesses has greatly increased the need for strategic planning. The importance of formulating strategies to reach competitive advantages with implications in the performance is becoming increasingly evident in the seaport context. Thus, it is relevant and appropriate to apply strategic positioning tools to seaports given the role of competitive strategies in the growth and development of this industry. This research aims to analyse the strategic positioning of the leading Iberian Peninsula seaports (Portuguese and Spanish seaports) using the Boston Consulting Group (BCG) matrix as a strategic tool in an evolutionary perspective. The portfolio analysis developed subsequently focuses on the annual data of eight seaports in a selected period of 18 years (1992)(1993)(1994)(1995)(1996)(1997)(1998)(1999)(2000)(2001)(2002)(2003)(2004)(2005)(2006)(2007)(2008)(2009)) and on five categories of traffic: liquid bulk (LB), dry bulk (DB), containers (CO), ro-ro (roll-on/roll-off) and conventional cargo (CC). This research allows us to compare and analyse different levels of performance and identify which of the seaports have improved their strategic positioning during the considered period. The findings reveal a better positioning of Spanish seaports in relation to total traffic and that most of the seaports in the BCG matrix had changed from the first to the third period. The seaport of Valencia is the only one that has maintained its Star Performer position in all the 18 years analysed. Furthermore, considering container traffic, the results evidence the seaports of Algeciras, Valencia and Barcelona as having attained a remarkable position of leadership.

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Section: Literature Reviewmentioning

confidence: 99%

A Strategic Diagnostic Tool Applied to Iberian Seaports: An Evolutionary Perspective

2012

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“…Dyson (1990) lists a number of analytical techniques, such as: the experience curve, SWOT (Strengths, Weaknesses, Opportunities, Threat) analysis, the PIMS (Profitability Impact of Marketing Strategies) model, and the BCG (Boston Consulting Group) matrix, each with specific advantages and disadvantages that allow a comparative or competitive positioning of businesses or business units. Thus far, efforts have been made to solve the strategic tools problems and some alternative methods have been put forward: (i) the concept of GSM (Grand Strategy Matrix)where companies are parked in the four quadrants of the coordinates according to their respective categories (Christensen, Berg & Salter,1976), (ii) A'WOT (Analytic, Weakness, Opportunities, Threat)a hybrid method to eliminate the weaknesses in the measurement and evaluation steps of the SWOT analysis (Kurttila, Pesonen, Kangas & Kajanus, 2000;Kajanus, Kangas & Kurttila, 2004), (iii) ANP (Analytic Network Process)a multi-criteria decision making technique for solving complicated problems (Yüksel & Dagdeviren, 2007), (iv) a fuzzy SWOT matrixan algorithm for rectifying the shortcomings and problems of the SWOT matrix through the use of fuzzy sets (Ghazinoory, Zadeh & Memariani, 2007;Lee & Chang, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

static and dynamic strategic portfolio analysis: The positioning of Iberian seaports

Cruz

Ferreira²,

Azevedo³

2012

SAJBM

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The various changes that have occurred in the seaport industry have had a continuous and substantial impact on seaport activities and management in recent decades. The highly competitive and rapidly changing environment faced by business has greatly increased the need for strategic planning. Thus, it is relevant and appropriate to apply strategic positioning tools to seaports given how competitive strategies play a key role in the growth and development of this industry. This research aims to analyse the strategic positioning of the leading Iberian Peninsula seaports using the BCG matrix from a static and dynamics perspective for the period between 1997 and 2008. The findings reveal a better positioning of Spanish seaports in relation to total traffic. Furthermore, considering container traffic, the results point to the seaports of Algeciras, Valencia and Barcelona as having attained a remarkable position of leadership. However, according to the time series analysed, the ranking of seaports has not changed significantly.

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A SWOT Analysis of m-Learning Diffusion in China and Taiwan

Cited by 2 publications

References 10 publications

A Strategic Diagnostic Tool Applied to Iberian Seaports: An Evolutionary Perspective

A Strategic Diagnostic Tool Applied to Iberian Seaports: An Evolutionary Perspective

static and dynamic strategic portfolio analysis: The positioning of Iberian seaports

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