We present an ongoing research project, namely Integrated Real-time Mobility Assistant (IRMA). IRMA is a software system that targets the personal mobility in a near future scenario, oriented to green, shared and public transports. IRMA aims to be an extensible, easy-to-implement and sustainable modular platform based on the combined use of multiple information sources (crowd, open, social, and sensor data) and on array of value propositions, each serving a class of stakeholders, which include municipality, users, transport providers. Hence, IRMA supports users in the entire lifecycle of mobility, and municipalities and transport providers in the whole cycle of mobility management. IRMA is deployed on both smartphone and web, and is built on a hierarchy of re-usable web services, that are based on SOA/EDA (Service Oriented Architecture / Event Driven Architecture).