A systematic comparison of first-time and repeat visitors via a two-phase online survey

Li, Xiang; Cheng, Chia-Kuen; Kim, Hyoung-Gon; Petrick, James F.

doi:10.1016/j.tourman.2007.03.010

Cited by 237 publications

(219 citation statements)

References 59 publications

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“…First-time (and often) international visitors, as well as those on commercial tours, travelled further by vehicle from their accommodation to a beach access point than repeat visitors. Differences in behaviour due to previous experience have been identified in several previous studies, showing that repeat visitors are more efficient in their travel around a destination (Xia et al, 2008) while first-time visitors are more tourism/travel oriented (Li, Cheng, Kim, & Petrick, 2007). Length of stay is another key determinant of the spatial distribution of visitors (Gokovali et al, 2007 andOppermann, 1994) and surprisingly, at Ningaloo, respondents staying for short time periods (1-3 days) were more likely to travel greater distances.…”

Section: Within-destination Movement Patternsmentioning

confidence: 87%

An analysis of visitor movement patterns using travel networks in a large marine park, north-western Australia

2011

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Section: Within-destination Movement Patternsmentioning

confidence: 87%

An analysis of visitor movement patterns using travel networks in a large marine park, north-western Australia

2011

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“…For travel decisions, then, a basis of factual information results in affective images derived from a consumer's feelings about a destination and cognitive images are based on that consumer's beliefs about the destination-images that together add up to a subjective assessment of the destination's attributes [13]. Affective image, after all, is a subjective, emotional response to cognitive knowledge regarding a tourist destination [14]. Cognitive image is known to positively influence affective image even before any visit to the destination [15].…”

Section: Cognitive Image and Affective Imagementioning

confidence: 99%

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

Kim

Kwon

2018

Sustainability

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Abstract:The aim of this study was to investigate country image and attitudes on Tanzanian tourists' intention to visit Korea. It also aimed to examine the moderating effects of destination and product familiarities in the relationship between country image and attitudes on future visit intention. We utilized data collected from 350 college students in Tanzania and found that participants' cognitive image of Korea significantly influenced their affective image, in turn affecting attitudes toward country, products, and cuisine. Attitudes toward country, products, and cuisine, in turn, had positive effects on visit intention. We also showed the moderating effects of destination and product familiarities among the interrelationships.

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“…Although a number of research papers have focused on the topic of differentiation between first-time and repeat visitors, the existing literature still paints a mixed picture and does not provide the needed clarity. With regard to socio-demographic differences between first-timers and repeaters, the findings are as follows: first-time visitors tend to be younger compared to repeaters (Gitelson & Crompton 1984:1999Kruger, Saayman & Ellis 2010:95;Lau & McKercher 2004;Li et al 2008;Shani, Rivera & Hara 2009:99). First-time visitors also stay at a destination for a shorter time than repeat visitors do Lau & McKercher 2004;Oppermann 1997:179;Wang 2004).…”

Section: Introductionmentioning

confidence: 97%

First-time versus repeat visitors at the Kruger National Park

2014

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Purpose: The aim of this research is to segment visitors at the Kruger National Park based on the frequency of visitation in order to distinguish between first-time and repeat park visitors. Problem investigated:The Kruger National Park (KNP) in South Africa is one of the world's most renowned wildlife reserves. The KNP is in great demand because it is regarded as an all-inclusive holiday destination that provides tourists with a unique nature and leisure experience. As a result, the park attracts over one million visitors per annum and is one of the top five international tourist destinations in the country. For the KNP to sustain its visitor numbers, park managers should realise that both first-time and repeat visitor groups play a fundamental role in the overall competitiveness and success of the park, and they should strive to achieve a balance between first-time and repeat visitors. Therefore, the park management should know which attributes of the park attract first-time visitors group and which attract repeat visitors.Design and methodology and approach: A research survey was done at various rest camps in the KNP from 26 December 2010 to 03 January 2011; a total of 436 visitor questionnaires were completed. Two-way frequency tables and chi-square tests as well as analysis of variance and Tukey's multiple comparisons were used to analyse the data and segment first-time and repeat visitors based on socio-demographics and behavioural characteristics as well as travel motivations. Findings and implications:The results indicated that first-time visitors are long-haul visitors, are younger and pay for fewer people whilst repeat visitors are mainly motivated by escape and plan their trips well in advance. These differences indicate that the KNP should follow a twopronged marketing approach aimed at both visitor markets. This would greatly contribute to the long-term sustainability and competitiveness of the KNP. IntroductionVisitors to a destination, including national parks, comprise both first-timers and repeaters. Firsttime visitors could be associated with a 'new' market and are those visitors who are visiting the destination for the first time (Um, Chon & Ro 2006). Repeat visitors can be seen as an established customer base and are visitors who have visited the destination more than once (Kerstetter & Cho 2004;Um et al. 2006). According to Oppermann (2000), Petrick, Morais and Norman (2001) and Vogt, Stewart and Fesenmaier (1998), both the abovementioned visitor groups play a fundamental role in ensuring that an attraction or a destination (such as a national park) sustains its visitor numbers, its overall competitiveness and ultimately its success. Park managers should therefore strive to achieve a balance between first-time and repeat visitors. This is imperative, in view of the economic impact of national parks, especially in South Africa, and the consequent benefits of attracting and retaining visitors. South Africa has in excess of 20 national parks and in addition to this there are many local and prov...

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A systematic comparison of first-time and repeat visitors via a two-phase online survey

Cited by 237 publications

References 59 publications

An analysis of visitor movement patterns using travel networks in a large marine park, north-western Australia

An analysis of visitor movement patterns using travel networks in a large marine park, north-western Australia

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

First-time versus repeat visitors at the Kruger National Park

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