A Systematic Literature Review and Analysis of Mobile Retailing Adoption

Tyrväinen, Olli; Karjaluoto, Heikki

doi:10.1080/15332861.2019.1595364

Cited by 14 publications

(24 citation statements)

References 85 publications

(143 reference statements)

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“…According to Marriott et al (2017, p.569), mobile shopping can be defined as "being the online searching, browsing, comparing, and purchasing of goods and services by consumers through wireless handheld or mobile devices; in particular, smartphones and tablets". This implies using the mobile device to shop online, or using it as part of the decision-making process (online or offline) (Tyrväinen & Karjaluoto, 2019). The latter, related to in-store, will be the focus of our research and it will exclusively concentrate on the physical retail store.…”

Section: Defining the Scopementioning

confidence: 99%

“…The identified research studies intend to predict the acceptance and adoption of mobile devices services for in-store shopping purposes (e.g., m-payment and self-checkout) (Aloysius et al, 2016;Falk et al, 2016). Tyrväinen and Karjaluoto (2019), analysed the mobile adoption, with focus on the mobile device as a channel, yet incorporating some important insights about the usage in-store.…”

Section: Acceptance and Adoption Of Mobile Technologymentioning

confidence: 99%

“…They lead the customers to the sense of accomplishment, related to the reinforcement of purchase intention and repatronage intention. Moreover, the convenience, from a cognitive perspective, positively affects the experience (Pantano & Priporas, 2016;Spaid & Flint, 2014;Tyrväinen & Karjaluoto, 2019).…”

Section: Hedonic and Utilitarian Related Aspectsmentioning

confidence: 99%

“…Bonfanti et al (2020), in their study about the in-store shopping experience, point out the theoretical gap on the omnichannel perspective of the in-store experience, but also the lack of studies on the impact of new technologies. Tyrväinen and Karjaluoto (2019), conducted a review on mobile retailing adoption, where the topic of the use of mobile devices in retail is discussed, but only a few studies address their role in-store. Researchers are still focused on the technological aspects, on the use of mobile devices as a channel (m-shopping) and as a way of delivering marketing communications.…”

Section: Introductionmentioning

confidence: 99%

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The use of mobile devices in‐store and the effect on shopping experience: A systematic literature review and research agenda

Cavalinhos

Marques

Salgueiro

2021

Int J Consumer Studies

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The use of mobile devices continues to change the in-store shopping experience and constantly increases curiosity among academics and retailers. However, in spite of the emergence of studies on this topic, the information about the effects of their use is still scattered. The aim of this research is to provide an overview on what is currently known about the effect of the use of mobile devices in-store on the shopping experience, and describe the most important findings. Furthermore, future research directions are also provided in order to extend the existing knowledge. This systematic literature review has analysed a top-quality poll of papers, published in the past decade. As a result, it contributes to a better understanding of this focal phenomenon by analysing the different types of use and the value added to the shopping experience. Our framework provides a systematization of these findings.

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Section: Defining the Scopementioning

confidence: 99%

Section: Acceptance and Adoption Of Mobile Technologymentioning

confidence: 99%

Section: Hedonic and Utilitarian Related Aspectsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The use of mobile devices in‐store and the effect on shopping experience: A systematic literature review and research agenda

Cavalinhos

Marques

Salgueiro

2021

Int J Consumer Studies

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“…In particular, due to mobile marketing transactions' complexity and consumer privacy concerns, some individuals take a long time to adopt to mobile marketing (Mallat, 2007;Riquelme & Rios, 2010). However, other researchers (e.g., Schierz, Schilke & Wirtz, 2010;Sinkovics, Pezderka & Haghirian, 2012;Tyrväinen & Karjaluoto, 2019) argue that there have been some positive consumer intentions to adopt mobile marketing. These contrasting views show that there are still some inconsistences among studies with regard to general acceptance and adoption of mobile marketing.…”

Section: Introductionmentioning

confidence: 99%

The influence of marketing-related mobile activities on the adoption of mobile marketing transactions: a uses and gratification perspective

Donga¹,

Kadyamatimba²

2022

JEI

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There is an increasing attention being accorded to the adoption of mobile marketing transactions in recent years, as both practitioners and researchers recognise that mobile commerce (m-commerce) is poised to burst into the mainstream. This study identifies a literature gap in which there seems to be an insufficient critical mass of studies on the adoption of innovative marketing technologies within the South African context. More specifically, very few studies have been conducted regarding the contribution of mobile marketing-related activities on consumer behaviour towards m-commerce. In view of this development, guided by the uses and gratification theory, the purpose of this study is to ascertain the influence of marketing-related mobile activities on the adoption of mobile marketing transactions, specifically focusing on the South African youth consumers. To fulfil the purpose of the study, the objectives of the study are centered on examining the degree to which the following marketing-related mobile activities: (1) provide information online, (2) access content online, and (3) share content online, influence consumers’ adoption of mobile marketing transactions. Following a quantitative research technique and a descriptive single cross-sectional design, data was gathered through a self-administered questionnaire, using a sample of 810 students from three selected South African universities. Three research hypotheses were advanced in line with the study objectives, and they were tested using linear regression analysis. The study findings confirm the positive significant effects of marketing-related mobile activities in driving adoption of mobile marketing transactions. Managerial implications of the findings are discussed, and limitations and future research directions are also indicated.

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