A Systematic Literature Review and Conceptual Framework on Green Entrepreneurial Orientation

Abstract

Green entrepreneurial orientation (GEO) is defined as organizations’ entrepreneurial efforts to integrate ecologically sustainable practices and values to undertake sustainable decisions and actions to improve their environmental performance. Though recent research has shown how important GEO is for attaining sustainability in a company setting, there is a limited understanding on the factors that determine GEO and how and when it affects a firm’s performance. Additionally, it draws attention to unexplored areas of the mediating and moderating factors that affect the connections between GEO and its outcomes. This study aims to conduct a systematic literature review (SLR) of the GEO to synthesize empirical findings about how it is investigated in the literature during the period 2014–2024. The PRISMA method is used in this study to evaluate relevant GEO research, and SLR matrix utilized for analyzing the GEO literature in peer-reviewed English publications. A comprehensive evaluation of theoretical, methodological, and empirical issues pertaining to conceptual approaches, antecedents, dynamics, and results of GEO was conducted on 59 studies. This study contributes several findings to the entrepreneurship literature. These research findings give implications for both theory and practice. Within a theoretical framework, this study provides a comprehensive viewpoint on GEO research and creates novel insights for further research, enhancing the extant theories in the GEO literature. In practice, this study facilitates the perceptions of eco-conscious entrepreneurs, managers and experts, and other stakeholders of the organizations regarding developing an appropriate GEO by understanding the antecedents and outcomes of it for successful organizations and the ways to use and improve them probably.