A concept of place attachment is required to understand the relationship between humans and the tourism environment. The concepts have been integrated into spatial studies with no universal agreement to explain the human-place bond. This systematic literature review focuses on the relationship between place attachment and heritage tourism using the PRISMA principles. This research proposes a conceptualization focus on the ritual approach as a human-place relationship. The place attachment conceptual framework has been influenced by multiple variables such as familiarity, length of engagement, emotional attachment, place character, and rituals. In contrast, heritage tourism's conceptual framework is influenced by curiosity and authenticity.