This study analyzed the preference according to the weight and size of the product in order to understand how the size-weight illusion occurred in the affect dimension. For this purpose, 54 students in their twenties who have proved their size estimation ability participated in the preference evaluation experiment on the various weights and sizes of cookie products. The cookie products, for which heaviness is considered positive, used in this experiment were well known to be sold in three paper boxes. In this experiment, nine kinds of cookie boxes were prepared by combining three sizes and three weight levels of this product. The participants evaluated the perceived heaviness of the cookie box by the modulus method and evaluated the preference of the weight with the 11-points semantic differential scale. As a result of the study, among the boxes with the same weight ones of small size is significantly heavier, and among the boxes with the same size ones of heavy weight is significantly heavier. This result mean that the size-weight illusion of the object heaviness was found to be the same in this study. Likewise, preference were similar, but this study found that it did not increase more than certain weight. That is, there was a limit to the preferred weight for one size cookie box.