A systematic review of international franchising

Alon, Ilan; Apriliyanti, Indri Dwi; Parodi, Massiel Carolina Henríquez

doi:10.1108/mbr-01-2020-0019

Cited by 46 publications

(35 citation statements)

References 105 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This decision was based on its selective nature compared to other electronic databases, as well as its frequent use by other systematic reviews in the business and management fields (e.g. Alon et al , 2020; Bartels and Reinders, 2011; Vicente-Sáez and Martínez-Fuentes, 2018; Aguinis et al , 2018). Second, as usually done in SLRs, we searched the titles, abstracts and keywords of articles (Pisani et al , 2017), using a combination of keywords drawn from lists indicative of the terms “international marketing,” “finance” and “banking.” The keywords used in the search engine were also recognized by relying on previous literature reviews on IM (e.g.…”

Section: Methodsmentioning

confidence: 99%

International marketing studies in banking and finance: a comprehensive review and integrative framework

Battisti

Graziano

Leonidou

et al. 2021

IMR

View full text Add to dashboard Cite

PurposeThe purpose of this paper is to provide a comprehensive analysis of international marketing (IM) studies within the context of banking and finance (B&F), articulating its significance and relevance in view of the growing influence of this topic in the global economy.Design/methodology/approachThe systematic review methodology was applied for the purpose of identifying the relevant studies, as well as the key themes and dominant concepts. In establishing a quality benchmark for the review results, the final sample included articles published in peer-reviewed academic journals ranked 3, 4 and 4* in the ABS 2018 journal list, a common practice in existing systematic review studies.FindingsBased on a systematic review of 66 studies, the results reveal that the topic has grown and continues to expand within the broader IM field over the past 35 years. From the proposed integrative framework, it is possible to identify the links between several IM subjects and B&F topics, highlighting a different intensity of studies and in-depth analysis among the various specific areas investigated.Originality/valueThe authors map and critically evaluate the extant IM research in B&F context for the purpose of increasing its coherence, scope and international dimension. Finally, the authors present a multidisciplinary, integrative framework that organizes the existing literature, provides the theoretical basis for scholars to further expand the boundaries of the domain and serves as a guiding tool for practitioners.

show abstract

Section: Methodsmentioning

confidence: 99%

International marketing studies in banking and finance: a comprehensive review and integrative framework

Battisti

Graziano

Leonidou

et al. 2021

IMR

View full text Add to dashboard Cite

show abstract

“…Franchising is a form of licensing in which a parent corporation, the franchisor, grants an indi-vidual person, known as the franchisee, the right to operate in a specific way [1][2][3]. Accordingly, franchising is a business model that allows small companies to scale up with limited capital [4]. International franchising is a method of entering a new market that enables businesses to do so with little risk and a little power.…”

Section: Introductionmentioning

confidence: 99%

“…However, the determinants of Malaysian franchisors expanding into the global market, especially in developing countries, is not clearly understood. Future research should look at other determinants that explain the expansion and diffusion of international franchising, such as location characteristics, unique institutions, institutional distance, psychic distance, and other distance variables [4]. Furthermore, there needs to be further examination of subjective and objective indicators for global franchising expansion at the individual, organizational, and institutional levels.…”

Section: Introductionmentioning

confidence: 99%

The Determinants of Global Expansion: A Study on Food and Beverage Franchisors in Malaysia

et al. 2021

View full text Add to dashboard Cite

In the past decade, franchising has become a well-known platform for business expansion. Various strategies have been employed by franchisors in expanding their business into the global market. However, few studies have assessed the determinants that can be adopted by the franchisors in bringing value as well as opening up opportunities for global market expansion. This study aims to explore the determinants of global expansion based on Malaysian franchisors’ experience. A qualitative research approach was adopted through various case studies with ten franchisors from the food and beverage industry in Malaysia. In-depth interviews were carried out to explore this topic. Thematic analysis was performed through the “Atlas.ti” software package version 9.0, which was also used in analyzing the data. The findings indicated that there are four themes, and nine sub-themes were discovered from the grounded data. The franchisors agreed that franchise brand, business location, product, advertising, and promotion were able to influence franchisors in designing strategies for global expansion. The data were also able to provide an in-depth understanding of the determinants for global expansion that can be undertaken as a guide to prospective franchisors who want to start exploring the global market. These results are expected to assist the government as well as the agencies involved with franchising in improving related policies, strategies and programmes. Thus, it is important to understand these determinants in order to survive in a competitive global market.

show abstract

“…The franchise, understood as a contractual relationship between the organizations involved, is a business model that enjoys a high degree of maturity worldwide [1]. The franchisor shares ownership, reputation, and know-how with the franchisee in exchange for a number of monetary rewards established through contractual agreements [2].…”

Section: Introductionmentioning

confidence: 99%

“…Various theories have addressed the study of the relationship between the franchisor and the franchisee [1]. Among them, relational contracting theory, resource dependence theory, agency theory, institutional theory, and marketing channel theory stand out.…”

Section: Introductionmentioning

confidence: 99%

Analyzing the Degree of Freedom in Decision-Making in the McDonald’s Franchise Model: The Perspective of the Franchisee

Seva‐Larrosa

Marco‐Lajara

Martínez‐Falcó

et al. 2021

Innovare J Social Sci

View full text Add to dashboard Cite

Objective: The main objective of this study is to analyze the degree of freedom that the franchisee has in making business decisions compared to the corporate unit or, in other words, the degree of freedom that the franchiser grants the franchised establishment in managing its business. Methods: Franchising is one of the most widely used strategic alliances worldwide, mainly in two sectors: Retail and hospitality. This research is contextualized in the fast food industry, specifically in the McDonald’s restaurant chain. In order to reache the objective, five in-depth interviews have been carried out with franchisees of the well-known American company located in Spain. Results: The main findings show highly relevant information about the degree of freedom in the decision-making of McDonald’s franchisees which is scarce and limited since the decisions about the company are made and executed mostly by the franchiser. While the franchisees have a certain autonomy to hire their employees (human resources) and determine the marketing strategies (marketing), the supplies are managed and controlled by the franchiser. Conclusions: With regards to the results we can conclude that the corporate strategies are formulated and implemented by the franchiser itself due to its strategic nature. The competitive strategies are also the responsibility of the franchiser in the main, as he is in charge of building a certain competitive position. Nevertheless, it is the franchisees, encouraged by the franchisers, who incorporate technologies to their establishments to provide a better service. Finally, the functional strategies are those in which the franchisee has a greater degree of freedom. They focus on how to use and apply the resources and skills within each functional area.

show abstract

A systematic review of international franchising

Cited by 46 publications

References 105 publications

International marketing studies in banking and finance: a comprehensive review and integrative framework

International marketing studies in banking and finance: a comprehensive review and integrative framework

The Determinants of Global Expansion: A Study on Food and Beverage Franchisors in Malaysia

Analyzing the Degree of Freedom in Decision-Making in the McDonald’s Franchise Model: The Perspective of the Franchisee

Contact Info

Product

Resources

About