“…The rationale behind CSR is that in addition to the commercial activities, the commercial companies must give proper concern for the society wellbeing, which integrally extends to a healthy living environment (McWilliams & Siegel, 2001). Despite the positive effect of CSR on the companies' financial outputs being long-debated (Cochran & Wood, 1984;Kong et al, 2020;Lee & Park, 2009;Paton & Siegel, 2005;Moneva et al, 2020), CSR is believed to bring the non-monetary benefits to the companies, such as improving the brand image, brand awareness, and brand differentiation strategy (Diehl et al, 2016;Griffin & Mahon, 1997;Miller et al, 2020;P erez & del Bosque, 2015). When a company has well-planned socially-responsible initiatives, the individuals tend to develop a positive impression about the company (Sen & Bhattacharya, 2001).…”