“…A nationally representative survey of U.S. adults revealed that 85% of respondents reported that WOM recommendations from family or friends were a very important or at least somewhat important factor when choosing their physician (Hanauer, Zheng, Singer, Gebremariam, & Davis, ). Similar studies have also demonstrated the importance of WOM recommendations when choosing hospitals (De Cruppé & Geraedts, ; Martin, ); primary care physicians (Tu & Lauer, ); surgeons (Yahanda, Lafaro, Spolverato, & Pawlik, ); cancer specialists (Jiang et al, ); and other types of healthcare providers and resources (McCaughey, McGhan, Walsh, Rathert, & Belue, ; Pettigrew & Durrance, ; Shreffler‐Grant, Weinert, Nichols, & Ide, ). Individuals can draw out highly experiential insights from their family, friends and acquaintances around their satisfaction and dissatisfaction on a wide array of points of care, such as cost, clinical competencies, staff members' interpersonal skills, and more (Martin, ).…”