A large number of people in China still live in rural villages. The indoor environment of these rural dwellings directly affects the quality of life of the occupants. Nevertheless, constrained by the quality of dwelling construction, rural buildings have poorer indoor environments and, at the same time, have a higher operating energy consumption. However, inadequate attention has been given to the summer thermal environment in cold regions. This work has been carried out around the thermal environment of rural residences in cold regions during summer. Field measurements, questionnaires, and data analysis were used in this study. We recorded the indoor and outdoor thermal environment parameters on a typical summer day in the Linyi rural area. Moreover, the subjective sensations and thermal adaptive behaviors of the participants were recorded in detail with a questionnaire. Linear regression showed that the neutral temperature for residents in summer was 27.52 °C, with acceptable temperatures ranging from 25.14 °C to 29.9 °C. Age and gender differences were found to affect the occupants’ sensation of thermal comfort and humidity, as well as their thermal adaptive behavior. In addition, a thermal adaptive model has been constructed in the study, which will further enrich the thermal adaptive investigation and provide a scientifically sound reference for the renovation and development of the local rural areas.