2019
DOI: 10.3390/su11164470
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A Systemic Approach to City Image Building. The Case of Katowice City

Abstract: Making long-term decisions and developing successful policy is always a challenge for a governing body. Within the framework of causal mapping, we evolved a model for the problem of creating and reinforcing a city’s image. Then, the model was enhanced into a quantitative form and processed with a novel approach: the extended form of the Weighted Influence Non-linear Gauge System (WINGS). A real-life case study of the city of Katowice showed that the presented approach can be helpful for city authorities. It re… Show more

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Cited by 18 publications
(9 citation statements)
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References 89 publications
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“…The image of the city is a key concept in the theory of territorial marketing (Adamus-Matuszyńska et al, 2019). It is a comprehensive mental construct that people form about a specific territory based on objective knowledge and, simultaneously, on emotions associated with that place (Stylidis et al, 2017;Manyiwa et al, 2018).…”
Section: An Overview Of the Literaturementioning
confidence: 99%
See 1 more Smart Citation
“…The image of the city is a key concept in the theory of territorial marketing (Adamus-Matuszyńska et al, 2019). It is a comprehensive mental construct that people form about a specific territory based on objective knowledge and, simultaneously, on emotions associated with that place (Stylidis et al, 2017;Manyiwa et al, 2018).…”
Section: An Overview Of the Literaturementioning
confidence: 99%
“…Image is one of the key issues in marketing, place marketing, and place branding (Ashworth & Kavaratzis, 2009;Braun, 2012;Braun et al, 2013;Kavaratzis, 2004;Adamus-Matuszyńska et al, 2019). Urban marketing, as a set of coherent promotional activities based on the concentration on the needs of recipients, aims to generate, deliver and exchange an attractive urban offer and bring benefits to various groups associated with the city (Braun, 2008).…”
Section: Introductionmentioning
confidence: 99%
“…The media has an irreplaceable role in the communication of city image due to its timeliness and comprehensiveness [20]. City image is an objective social existence and a subjective social evaluation, and the construction of a city image is also the process of the city being perceived and re-evaluated by the public [21,22]. According to the different subjects of city image perception, the city image can be further divided into international city image and domestic city image.…”
Section: Definition Of the International City Imagementioning
confidence: 99%
“…In general, building envelope design configurations follow similar urban street configurations outlined by city urban policies including building height, width, color, openings, open to built ratio [1]. Therefore, when designing a new building in an existing neighborhood, usually architects follow neighboring buildings architecture style to outline new buildings design mass.…”
Section: Introductionmentioning
confidence: 99%
“…In the urban neighborhood, a building design is created as an image and enhanced. Major contributions of this paper can be summarized as follows: (1) We propose the style-based conditional generator to control the latent space, (2) Our proposed generator can generate images that reflect each feature from condition information that specifies multiple classes, (3) In the experiments with a facade dataset, we reveal that the noises in the style-based generator indicate additional elements such as building windows, walls, and outlines information, and unseen types of building facade can be generated by mixing multiple kinds of facades with mixing conditional weights.…”
Section: Introductionmentioning
confidence: 99%