“…Identifying the current situation and organization context (Aiken, 2017;Kampf et al, 2021;Katoppo and Sudradjat, 2015), processes (Kocher et al, 2011), stakeholders (Shaikh et al, 2020), dominant groups (Aiken, 2017), sense-making about organizational norms/values (Brown and Frame, 2007;Hanafizadeh and Mehrabioun, 2020), common concerns/interests (Katoppo and Sudradjat, 2015) (Chalmers, 2013, p. 25) and such myopia results in industry blindness (Adobor, 2019;Brunswicker and Hutschek, 2010;Boutellier et al, 2013). Industry blindness, in turn, may lead to neglect of industry structures, inter-relationships between industries and macro trends in innovation projects.…”