A Systems-Based Evaluation Planning Model for Health
Communication Campaigns in Developing Countries

Rice, Ronald E.; Foote, Dennis

doi:10.4135/9781452233260.n8

Cited by 7 publications

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“…Research supports the effectiveness of small-media campaigns in different developing countries. For example, instructional flyers were the most effective media input when it came to influencing understanding and use of oral re-hydration therapy in Gambia (Rice and Foote, 2001), and posters were the most effective media input in a rat control promotional project in Bangladesh (Adhikarya, 2001). Despite the grave consequences of AIDS in Africa and the great potential that posters have for influencing public health change, the emphasis of related HIV/ AIDS research has been on large media, not small media.…”

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confidence: 99%

HIV prevention in sub-Saharan Africa: a multilevel analysis of message frames and their social determinants

Beaudoin

2007

Health Promotion International

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In light of the great threat that HIV/AIDS poses in sub-Saharan Africa, the current study assesses HIV/AIDS posters from this region with specific reference to health message frames, including HIV sources, consequences, self-efficacy, preventive means, and barriers and benefits to employing such means of prevention. There is a two-step methodology. First, the content of HIV/AIDS posters from 15 sub-Saharan African countries was coded for the six health message frames. Second, relationships between the health message frames and four social determinants (HIV rate, HIV awareness, condom use and uncertainty avoidance (UAI)) were assessed with hierarchical linear modeling (HLM). Analysis indicates that self-efficacy is the most common frame, but that almost one-quarter of the posters has none of the six health message frames. HLM indicates some favorable findings, including that health message frames are used most often in countries with the most troubling levels of HIV awareness and condom use. Less favorably, health message frames are used least common in countries that have high levels of UAI and high HIV rates. Improvements for related media practices and policy are articulated.

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confidence: 99%

HIV prevention in sub-Saharan Africa: a multilevel analysis of message frames and their social determinants

Beaudoin

2007

Health Promotion International

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“…A spate of studies (e.g., Rice and Foote, 2001;Snyder, 2001) have shown that if media campaigns are effective to any degree, it is more likely to be in terms of providing increased knowledge or perhaps, in changing attitudes. Scholars have offered several reasons for this.…”

Section: Prevention Competence and The Hierarchy Of Campaign Effectsmentioning

confidence: 99%

Sensation seeking, message sensation value and sexual risk taking: Implications for teen pregnancy prevention campaigns

Schweitzer

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“…Table 1 Evaluation Approaches Identified in JIAEE Articles Published from Spring1994 to May 2018 Evaluation approach Number A system for monitoring and evaluating agricultural extension projects by Cernea and Tepping (1977) 1 Bennett's hierarchy for program evaluation (Bennett, 1976) 2 Bennett's hierarchy for program evaluation (Bennett, 1976) and retrospective program impact (Davis, 2003). 1 Borich (1980) needs assessment model 4 Context, Input, Process, and Product (CIPP) 1 Case study as an evaluation approach 1 Davies (1973) conceptual model for training effectiveness 1 Expertise-oriented evaluation 1 Formative evaluation 2 evaluation framework 2 Participatory action research as an evaluation approach 1 Quasi-experimental study as an evaluation approach 1 SWOT analysis 3 Systems-theoretical approach (Rice & Foote, 2001) 1 Targeting outcomes of program (TOP) model (Bennett & Rockwell, 1995) 2 Total 24 24 57 81 a "Named" column represents the articles which included approaches named by JIAEE authors within their articles. b "Assigned" column represents articles which did not include an identified approach but we were able to assign an evaluation approach based upon the authors' description.…”

Section: How and To What Extent Do Jiaee Authors Use Evaluation Appromentioning

confidence: 99%

An Analysis of Evaluation Methods Implemented in Studies Published in the Journal of International Agricultural and Extension Education from 1994 to 2018: A 25 Year Review

Murphrey

Koswatta

Dooley

et al. 2018

JIAEE

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Evaluation has been identified as a critical pathway to meet the grand challenges facing agriculture to feed the world. Understanding evaluation models and practices used in articles published in the Journal of International Agricultural and Extension Education (JIAEE) allowed us to identify areas of focus, need, and improvement. This content analysis assessed JIAEE articles published from 1994 to 2018 for evaluation methods implemented according to characteristics outlined by Stufflebeam and Coryn (2014). This study initially identified 384 possible articles for consideration. Upon further assessment, 81 articles were identified as maintaining characteristics appropriate for review. Of these articles, the majority (70%) did not specifically identify an evaluation approach, even though 21% of all feature articles published over the past 25 years can be considered an evaluation. Few published evaluation articles specifically identified an evaluation approach; rather, the majority merely described the methods without using evaluation terminology, and the majority of the examined articles did not substantially cite evaluation literature (53%). Additionally, the majority of published evaluation articles were quantitative (56%). Researchers publishing in JIAEE should be assured that qualitative and mixed method evaluation studies are also acceptable. Evaluation studies focused on Stufflebeam and Coryn's evaluation criteria of feasibility, safety, equity, and probity should be encouraged. Additionally, workshops or training opportunities to advance understanding in evaluation processes and procedures may be valuable.

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A Systems-Based Evaluation Planning Model for Health Communication Campaigns in Developing Countries

Cited by 7 publications

References 0 publications

HIV prevention in sub-Saharan Africa: a multilevel analysis of message frames and their social determinants

HIV prevention in sub-Saharan Africa: a multilevel analysis of message frames and their social determinants

Sensation seeking, message sensation value and sexual risk taking: Implications for teen pregnancy prevention campaigns

An Analysis of Evaluation Methods Implemented in Studies Published in the Journal of International Agricultural and Extension Education from 1994 to 2018: A 25 Year Review

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