“…Previous research in the field of private security has focused on the actual service delivery of private security officers (Hobbs et al 2003, Wakefield 2003, Button 2007b, the 'risk gaze' or risk profiling targeting specific categories of people (McCahill 2002, Wakefield 2003, Hutchinson and O'Connor 2005 and also ethnic profiling by private security officers (Gabbidon 2003, O'Dougherty 2006, Kempa and Singh 2008, as well as public perceptions of the industry (Livingstone and Hart 2003, Noaks 2008, van Steden and Nalla 2010, Berndtsson 2011, Thumala et al 2011. This article broadens and, in part, rearranges this focus of the previous research on private security by looking at 'policing by ethnic matching', which involves deliberate attempts by private security officers to gain legitimacy in relation to a specific public by claiming 'likeness' to it in terms of ethnic background.…”