A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage

Abstract

Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users' personality and SNS use. Using a general population sample (N=300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebbok or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.

Social Media Research, Human Behavior, and Sustainable Society

“…Since Mayfield [2] put forward the concept of social media and discussed it systematically, many studies have elucidated the various perspectives of this research field, such as social media users' motivations and personality [3][4][5][6][7], social media usage during disasters [8,9], management on social media sites [10], social media and political engagement [11], social media's impact on business [12][13][14], predicting elections, depression, flu pandemic [15][16][17], social media in higher education [18], and social media use among teens and young adults [19].…”

The relationship between social network usage and some personality traits

“…Negative relationship was found between the Twitter accounts and tendermindedness and self-control, while negative relationships were found with openness for improvement and extroversion. Hughes, Rowe, Batey and Lee (2012) found positive relationship between Twitter and openness for improvement and negative relationship with extroversion and self-control and nonsignificant difference with neuroticism. In study of Rowe et al, negative relationship with extroversion and no relationship with neuroticism were found, and this result is in corroboration with ours.…”

“…Given the studies examining the relationship with use of Facebook, it can be seen that openness for improvement is both an important (Correa et al, 2010;Hughes et al, 2012;McElroy et al, 2007;Seidman, 2013) and unimportant (Moore and McElroy, 2012) factor for both the frequency of using Facebook. Considering from the contextual aspect, it can be seen that the individuals that are open to development do not significantly prefer messaging in Facebook but sending posts on the walls of others (Ross et al, 2009), sharing personal information and using Facebook for communicating with others (Amichai, Hamburger and Vinitzky, 2010).…”

The Leverage Effect of Social Media: How Turkish Civil Aviation Industry Use Social Media Power?

“…Fakat literatüre bakıldığında sürekli değişen rakamlar, ölçüm yöntemlerinin sınırlılığı ve üretilmiş ampirik teorilerin yetersizliği nedeniyle özellikle gelişmekte olan ülkeler için yeni sosyal medya çalışmalara ihtiyaç olduğu gözlemlenmektedir. Literatürdeki kimi çalışmalar Facebook'un kullanıcılarının davranışları üzerine etkisi üzerineyken (Ryan, Xenos, 2011& Ellison, Steinfield, Lampe, 2007& Orr, Sisic, Ross, Simmering, Arseneault, Orr, 2009& Wyche, Schoenebeck, Forte, 2013& Hughes, Rowe, Batey, Lee, 2012, kimi çalışmalar da Facebook ve mahremiyet kavramları üzerinedir (Dwyer, Hiltz, Passerini, 2007& Debatin, Lovejoy, Horn, Hughes, 2009. Günümüzde ise Facebook'u tüketici odaklı ve interaktif iletişim kanalı kullanan şirketler de tüketicilerinin şirketin profil sayfası, güncellemeleri, diğer tüketicilerin yorumları, ürün bilgileri hakkında ne düşündüğü ve kaç müşterinin sayfayı beğendiği (like) gibi konular hakkında bilgi sahibi olmak istediği görülmektedir (Hansson, Wrangmo, Soilen, 2013:120-121).…”