A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory

Hogg, Michael A.; Terry, Deborah J.; White, Katherine M.

doi:10.2307/2787127

Cited by 1,711 publications

(1,491 citation statements)

References 23 publications

Supporting

Mentioning

1,434

Contrasting

Unclassified

Order By: Relevance

“…Identity theory, originally formulated by Stryker (Stryker, 1968;, is a microsociological theory that sets out to describe and explain individuals' role-related behaviors (Hogg, Terry, & White, 1995;Fekadu & Kraft 2001). Identity theory maintains that people have distinct components of self, called role identities, for each role position they occupy in society (Terry, Hogg & White, 1999).…”

Section: Self Identity Expressivenessmentioning

confidence: 99%

“This is who i am”: Identity expressiveness and the theory of planned behavior

Thorbjørnsen

Pedersen

Nysveen

2007

Psychology and Marketing

153

143

View full text Add to dashboard Cite

This paper explores the role of self identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB), including a wider array of identity and social influences, is developed and tested. As hypothesized, self identity expressiveness and social identity expressiveness prove to be significant determinants of intentions to use. Moreover, the extended TPB model explains 62% of the variance in usage intentions. The paper also investigates the relationship between self identity expressiveness and attitude and between social identity expressiveness and subjective norm. The study results indicate that the concept of subjective norm alone is insufficient to capture the rich universe of identity and social influences driving behavioral intentions. Implications for marketing managers and scholars are discussed.

show abstract

Section: Self Identity Expressivenessmentioning

confidence: 99%

“This is who i am”: Identity expressiveness and the theory of planned behavior

Thorbjørnsen

Pedersen

Nysveen

2007

Psychology and Marketing

153

143

View full text Add to dashboard Cite

show abstract

“…These approaches over lap to some extent and complement one another on others according to Hogg et al [7]. Three distinct categories related to the creation of an identity can be identified: master statuses, role identities, and group memberships.…”

Section: Theoretical Bpackground and Related Researchmentioning

confidence: 99%

“…Thus, salient roles should get greater focus in self-presentations. Finally, in social identity theory the membership in different groups are emphasized as important in the construction of an identity [7]. Identity is the meeting point of the individual and the group/society [9].…”

Section: Theoretical Bpackground and Related Researchmentioning

confidence: 99%

Knowing My Peers: Edentity – To Invite Peer Interaction and Social Learning

Olsson

Slumpi

2013

IFIP Advances in Information and Communication Technology

View full text Add to dashboard Cite

Abstract. Digital spaces designated for learning need to invite to social learning. Oftentimes, however, students express feelings of loneliness in their learning in online courses. Making the students more visible to each other is hence crucial. In this article we present a study of students' self-presentations. We find that they are rather unelaborated, and we propose an alternative solution to making students identities visible within the learning space. Our proposed solution is a separate system that can be plugged into any digital learning system: the edentity.

show abstract

“…I use the launch of the Apple App Store and its effect on underground innovation communities (Mollick 2005) as a quasi-experiment to examine this issue. Drawing on the existing literature, I suggest that this decreased commercialization activity may be the result of one of two potential mechanisms: a general dis-utility of profit seeking among community members or else the self-identity of community members (Fauchart and Gruber 2011, Hogg et al 1995, Tajfel and Turner 1986. In a second study, I explore these potential mechanisms using data from an original longitudinal survey of open source developers.…”

Section: Introductionmentioning

confidence: 99%

Filthy Lucre? Innovative Communities, Identity, and Commercialization

Mollick

2016

Organization Science

View full text Add to dashboard Cite

Online communities play an increasingly important role in developing innovation. However, relatively little is known about the ways in which community affiliation influences how innovations and products generated in these communities are commercialized. By examining open source software (OSS) as an example of an innovation community and using both a quasi experiment and a longitudinal survey, I seek to shed light on this issue. In the quasi experiment, using the launch of the Apple App Store, I find a decreased propensity toward commercialization among individuals associated with online community innovation. I then examine the mechanisms for this decreased commercialization with a novel longitudinal survey of OSS community members. Despite the history of OSS as an anticommercial community, I do not find that anticommercial attitudes play a role in commercialization decisions. Instead, differences in entrepreneurial self-identity have large significant effects on the propensity to commercialize. I conclude with a discussion of the implications of these findings for the literatures on both entrepreneurial identity and community innovation. Abstract:Online communities play an increasingly important role in developing new innovations. However, relatively little is known about the ways in which community affiliation may change the incentives to commercialize those new innovations. By examining Open Source Software (OSS) as an example of an innovation community, and using both a quasi-experiment and a longitudinal survey, I seek to shed light on this issue. In the quasi-experiment using the launch of the Apple App Store, I find a lower propensity towards commercialization among individuals associated with online community innovation. I then examine the mechanisms for this lower commercialization with a novel longitudinal survey of entrepreneurial activity among OSS community members. Despite the history of OSS as an anticommercial community, I do not find that anti-commercial attitudes play a role in commercialization decisions. Instead, differences in self-identity between community-based innovators and entrepreneurs have large significant effects on the propensity to commercialize innovations. I conclude with a discussion of the implications of these findings for both the literatures on entrepreneurial identity and community innovation.

show abstract

A Tale of Two Theories: A Critical Comparison of Identity Theory with Social Identity Theory

Cited by 1,711 publications

References 23 publications

“This is who i am”: Identity expressiveness and the theory of planned behavior

“This is who i am”: Identity expressiveness and the theory of planned behavior

Knowing My Peers: Edentity – To Invite Peer Interaction and Social Learning

Filthy Lucre? Innovative Communities, Identity, and Commercialization

Contact Info

Product

Resources

About