A tale of two trajectories: bottom-up social software adoption in differing organisational contexts

Abstract

Abstract:The inherent bottom-up nature of social software diffusion differs markedly from the adoption trajectories to which most organisational IT strategies are accustomed. Through case studies in two organisations, this paper presents insights into how adoption of emergent social software platforms may take form, and discusses the implications of two radically different approaches to manage these processes. Our findings suggest that organisations may need to cede control over parts of the IT innovation adoption process to benefit from grassroots initiatives, and rather standardise successful innovations on an ongoing basis to avoid detrimental fragmentation of media usage across organisational boundaries.

Web 2.0 Tools in the Innovation Process A Systematic Literature Review

“…These conclusions clearly suggest that, much more work needs to be done to explore the relation of web 2.0 tools with the innovation process. [74]. Therefore, exploring the real potentials, of this new generation of webbased tools, for the key process of innovation, is an important subject that deserves more attention and more investigation.…”

A Lexical Analysis of Social Software Literature

“…Social software is becoming increasingly important and popular in the present society. Today, these tools are more prevalent in organizational context, providing new ways for work and giving web users new opportunities for interaction and collaboration [16], [17], [18], [19]. The Gartner report 2011 indicates that, enterprises continue to invest in social software [20].…”