A target group-specific approach to “green” power retailing: students as consumers of renewable energy

Gößling, Stefan; Kunkel, Timo; Schumacher, Kim Philip; Heck, Nadine; Birkemeyer, Johannes; Froese, Jens; Naber, Nils; Schliermann, Elke

doi:10.1016/j.rser.2004.01.005

Cited by 79 publications

(38 citation statements)

References 12 publications

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“…To make information cheap and accessible by mass users, government can undertake extensive marketing plans (Angeliki 2012). Large scale training and community awareness programs can be carried out to facilitate an easy transition from conventional to renewable energy solutions (Gossling, Kunkel, Schumacher, Heck, Birkemeyer, Froese, Naber & Schliermann 2005). …”

Section: Literature Reviewmentioning

confidence: 99%

Perceptions on Renewable Energy Use in Malaysia: Mediating Role of Attitude

Ahmad¹,

Rashid²,

Omar³

et al. 2014

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Section: Literature Reviewmentioning

confidence: 99%

Perceptions on Renewable Energy Use in Malaysia: Mediating Role of Attitude

Ahmad¹,

Rashid²,

Omar³

et al. 2014

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“…Existing research reports customers purchase of green power (Bird and Swezey, 2003) and positive willingness to pay (WTP) for green energy electricity premia (Byrnes et al, 1999;Ethier et al, 2000;Gossling et al, 2005;Zarnikau, 2003;Bergmann et al, 2006). Borchers et al (2007) demonstrate a positive WTP for green energy electricity.…”

Section: Rps and Mgpomentioning

confidence: 99%

U.S. state policies for renewable energy: Context and effectiveness

Delmas¹,

2011

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a b s t r a c tOver the past decade, state policies on renewable energy have been on the rise in the U.S., providing states with various options for encouraging the generation of renewable electricity. Two promising policies, the Renewable Portfolio Standard (RPS) and the Mandatory Green Power Option (MGPO), have been implemented in many states but the evidence about their effectiveness is mixed. In this paper, we argue that recognizing the natural, social, and policy context under which MGPO and RPS are adopted is necessary in order to measure their true effectiveness. This is because the context rather than the policy might lead to positive outcomes and there is the possibility for sample bias. When controlling for the context in which the policies are implemented, we find that RPS has a negative impact on investments in renewable capacity. However, we find that investor owned utilities seem to respond more positively to RPS mandates than publicly owned utilities. By contrast, MGPO appears to have a significant effect on installed renewable capacity for all utilities regardless of the context in which it is implemented. IntroductionAddressing climate change has become an important priority for the U.S. administration. In the U.S., greenhouse gas emissions come primarily from the combustion of fossil fuels in energy use. Energy related carbon dioxide emissions, resulting from the combustion of petroleum, coal, and natural gas, represented 82% of total U.S. anthropogenic greenhouse gas emissions in 2006. 1 While the U.S. generates 3% of its electricity from renewable resources, 2 other developed countries such as Denmark, Germany, Spain, and New Zealand generate 25%, 20%, 16%, and 8% of their electricity from renewables, respectively. 3 In addition, all of the European Union member states have aggressive renewable energy percentages they plan to reach by 2020, while the U.S. has no federally defined targets for renewable generation. 4 While there are current debates about the implementation of a federal renewable policy, U.S. states have taken a leading role in establishing renewable energy policies since the late 1990s. These include Renewable Portfolio Standards, the requirement to sell green products, disclosure policies, and subsidies. Analyzing the effectiveness of state renewable policies can be helpful to inform the current policy debate at the federal level.Recent research has started to look at the effectiveness of state policies on the generation of renewable electricity but has found mixed results. While some studies have found positive results (Bird et al., 2005;Menz and Vachon, 2006;Zarnikau, 2003;Yin and Powers, 2010), others have found no significant results (Carley, 2009).Furthermore, most of these studies provide little information on the natural and institutional conditions under which state renewable policies are adopted, which could have an impact on their effectiveness. For example, the relationship between installed renewable capacity and a state's resource endowment (e.g., sun, biomass...

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“…Mnogi avtorji (na primer Diamantopoulos idr., 2003;Jensen idr., 2003;Zarnikau, 2003;Gossling idr., 2005) menijo, da je PZP lahko odvisna tudi od potrošnikovih družbenoekonomskih značilno-sti, kot so spol, starost, izobrazba in prihodek. Poleg tega je že dolgo znano, da na potrošnikovo pripravljenost za plačilo zelenih ali okolju prijaznih izdelkov vpliva tudi njegov odnos do okolja (Chyong idr., 2006, ter Hansla idr., 2008.…”

Section: Sklepunclassified

Economising subsidies for green housing features: A stated preference approach

2014

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Racionalizacija subvencij za lastnosti zelenih stanovanj: pristop izraženih preferencZaradi ogromne količine porabljene energije in virov v stanovanjski gradnji so vlade mnogih držav prepoznale potrebo po nujnem spodbujanju zelenih oziroma okolju prijaznih stanovanj, da bi omogočile trajnostni razvoj tega področja. Poleg uvajanja ustreznih predpisov lahko vlade spodbudijo investitorje, da v gradnjo vključijo zelene elemente, tako da jim ponudijo različne oblike subvencij. Dodelitev tovrstnih subvencij pa pogosto ni ekonomična. Teoretično gledano lahko tržne sile vodijo k zagotavljanju zelenih stanovanj brez vladnega poseganja, če so akterji na trgu za zelene elemente stanovanj pripravljeni plačati več. V tem okviru so v članku predstavljeni izsledki raziskave, v kateri so avtorji na podlagi strukturirane ankete, izvedene v Macau, primerjali potencialno pripravljenost kupcev stanovanj, da plačajo za različne lastnosti zelenih stanovanj. Preučevane stanovanjske lastnosti so obsegale rabo zelenih materialov (na primer trajnostni gozdni proizvodi) in načinov gradnje (na primer montažna gradnja), energijsko učinkovite tehnologije (na primer LED-razsvetljava) in naprave za varčevanje z vodo (na primer sistem za prečiščevanje odpadne sanitarne vode). Ugotovitve kažejo, da so na pripravljenost anketirancev v glavnem vplivale finančne spodbude. Lastnosti zelenih stanovanj, ki lahko prinašajo neposredno finančno korist, so se ujemale z večjo pripravljenostjo za plačilo (PZP). Na koncu članka so predstavljeni mogoči vplivi raziskovalnih izsledkov na politiko obravnavanega področja.

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A target group-specific approach to “green” power retailing: students as consumers of renewable energy

Cited by 79 publications

References 12 publications

Perceptions on Renewable Energy Use in Malaysia: Mediating Role of Attitude

Perceptions on Renewable Energy Use in Malaysia: Mediating Role of Attitude

U.S. state policies for renewable energy: Context and effectiveness

Economising subsidies for green housing features: A stated preference approach

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