Abstract:A fenntartható fogyasztással kapcsolatos kihívások kezelése kapcsán egyre növekvő szerephez jutnak azok a közösségek, melyek gyakorlatalapon szerveződnek. Ebben a cikkben azt vizsgálják a szerzők, milyen tanulási módok jellemzik a fenntartható fogyasztást előmozdító budapesti gyakorlatközösségeket és az itt megismert tanulási mechanizmusok hogyan segítik a fenntartható életmód kialakítását. Feltáró kutatásuk mélyinterjúkra támaszkodik, amelyeket két egymást követő hu… Show more
“…(…) So, there we have recognized that when it comes to popularizing urban cycling, positive framing has a much bigger impact, inviting people, than [negative framing] (17).As seen below, communities tend to understand the importance of positive reinforcement and maintain a supportive environment to help members with the practicalities of sustainable behavior.I think to keep motivation and to learn, one really needs a supportive environment. If a person has just read an article and wants to change their lifestyle, then they need a supportive background, a positive atmosphere where others help them and keep up the level of motivation (20).Multiple accounts reflect on the process whereby a supportive environment is established and peer learning emerges (see also Kasza‐Kelemen et al, 2022). I think that whoever wants to and devotes the time can gain a lot from this, even professionally.…”
Section: Discussionmentioning
confidence: 99%
“…As one key person representing a biking advocacy group explained, they have organized events in the past where urban biking was framed in a negative light that positioned cyclists as victims of the urban mobility system. Such actions proved to be easily communicated and picked up by media outlets and also had strong community-forming power; however: Multiple accounts reflect on the process whereby a supportive environment is established and peer learning emerges (see also Kasza-Kelemen et al, 2022).…”
This research supports the argument that community‐based organizations (CBOs) can be effective vehicles to shift societal norms and expectations in order to facilitate co‐creation and acceptability of new and sustainable ways of living. CBOs are conceptualized as meso‐level entities where sustainable behavior can be socialized through not‐for‐profit and socioecological‐oriented approaches, a unique position in a market society. To learn what roles CBOs fulfill when providing space for peer interactions influencing sustainable behavior, a qualitative research study was carried out based on 21 interviews with key stakeholders from CBOs working in different sustainability‐related fields (mobility, food, energy, etc.) in the urban context of Budapest, Hungary. The grouping and interpretation of interview data show that the sampled urban CBOs can impact sustainable behavior through (1) raising members' awareness; (2) influencing everyday practices; and (3) providing space for non‐consumerist peer interactions. These impacts can be exercised through the three roles of translation, reinforcement, and contribution. Translation covers the practical‐cognitive (why it is important and how to do it) dimensions of peer interactions, while reinforcement and contribution are psychological‐emotional factors, the former being directed toward adopting individual practices (through positive reinforcement), the latter pointing to the collective, the common good to which one feels one is contributing. These results imply that sustainability‐oriented policymaking could support the sustainability transition by co‐designing systems of provisions together with the affected communities.
“…(…) So, there we have recognized that when it comes to popularizing urban cycling, positive framing has a much bigger impact, inviting people, than [negative framing] (17).As seen below, communities tend to understand the importance of positive reinforcement and maintain a supportive environment to help members with the practicalities of sustainable behavior.I think to keep motivation and to learn, one really needs a supportive environment. If a person has just read an article and wants to change their lifestyle, then they need a supportive background, a positive atmosphere where others help them and keep up the level of motivation (20).Multiple accounts reflect on the process whereby a supportive environment is established and peer learning emerges (see also Kasza‐Kelemen et al, 2022). I think that whoever wants to and devotes the time can gain a lot from this, even professionally.…”
Section: Discussionmentioning
confidence: 99%
“…As one key person representing a biking advocacy group explained, they have organized events in the past where urban biking was framed in a negative light that positioned cyclists as victims of the urban mobility system. Such actions proved to be easily communicated and picked up by media outlets and also had strong community-forming power; however: Multiple accounts reflect on the process whereby a supportive environment is established and peer learning emerges (see also Kasza-Kelemen et al, 2022).…”
This research supports the argument that community‐based organizations (CBOs) can be effective vehicles to shift societal norms and expectations in order to facilitate co‐creation and acceptability of new and sustainable ways of living. CBOs are conceptualized as meso‐level entities where sustainable behavior can be socialized through not‐for‐profit and socioecological‐oriented approaches, a unique position in a market society. To learn what roles CBOs fulfill when providing space for peer interactions influencing sustainable behavior, a qualitative research study was carried out based on 21 interviews with key stakeholders from CBOs working in different sustainability‐related fields (mobility, food, energy, etc.) in the urban context of Budapest, Hungary. The grouping and interpretation of interview data show that the sampled urban CBOs can impact sustainable behavior through (1) raising members' awareness; (2) influencing everyday practices; and (3) providing space for non‐consumerist peer interactions. These impacts can be exercised through the three roles of translation, reinforcement, and contribution. Translation covers the practical‐cognitive (why it is important and how to do it) dimensions of peer interactions, while reinforcement and contribution are psychological‐emotional factors, the former being directed toward adopting individual practices (through positive reinforcement), the latter pointing to the collective, the common good to which one feels one is contributing. These results imply that sustainability‐oriented policymaking could support the sustainability transition by co‐designing systems of provisions together with the affected communities.
“…T ársadalmunk és gazdaságunk rendkívül fenntarthatatlan módon működik. A status quo-hoz való ragaszkodásunk a jelenlegi, általunk ismert társadalmi rend összeomlásának kockázatával jár, sőt talán még az emberi faj túlélését is veszélyezteti (Bostrom, 2013;Gowdy, 2020;Kasza-Kelemen, Neulinger, Kiss, Veress & Lazányi, 2022). Bár ez az állítás aligha újdonság, hiszen a tudományos szakirodalomban széles körben tárgyalják, rendszereink működésének megváltoztatása különösen összetett problémának tűnik.…”
A jelenlegi és jövőbeli gazdasági vezetők lehetnek az egyik legfontosabb szereplői a fenntartható gazdaság és társadalom felé való átmenet elindításának és irányításának. A felsőoktatási intézmények, különösen az üzleti képzéssel foglalkozó intézmények feladata, hogy felkészítsék őket erre a szerepre. A szerzők írásukban a nemzetközi TOP100 üzleti képzőhely (business school) külső online kommunikációjának vizsgálatán keresztül térképezik fel, hogy az üzleti iskolák hogyan keretezik a fenntarthatóság kérdését a valószínű és lehetséges jövővel kapcsolatban. Eredményeik tükrében az látszik, hogy ezen intézmények közel fele nem foglalkozik a fenntarthatósággal az oktatással kapcsolatos online kommunikációjában, míg a másik fele szinte kizárólag annak gazdasági dimenzióját hangsúlyozza. Kevés bizonyítékot találtak arra, hogy az üzleti képzőhelyek megpróbálnának eltérni a status quo-tól, inkább az látszik az eredményekből, hogy továbbra is a neoliberális világképet erősítik, és a fenntarthatóság csak azon aspektusait építik be, amelyek összeegyeztethetők ezzel a szemlélettel.
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