A Taxonomy of Newspapers based on Multi-Platform and Paid Content Strategies: Evidences from Spain

Abstract

This article examines Spanish newspapers' means of digital distribution and their adoption of paid content strategies. To that end, the article employs a quantitative, explorative approach with data collected from 88 Spanish newspapers in November 2012. Using a hierarchical cluster analysis four types of newspapers can be differentiated by their utilization of specific means of digital distribution of content. The four distinct clusters differ in their organizational background and their average net circulation. The results of the article highlight the increasing role of digital kiosks for digital distribution in Spain and indicate a high influence of publishing groups on paid content strategies.

The practice of shared inquiry: how actors manageforstrategy emergence

“…Research in the field of strategic media management aims at approaching and conceptualizing organizational challenges, so that practitioners can work successfully towards developing their organization's future in strategic manner (Achtenhagen & Raviola, 2009;Järventie-Thesleff et al, 2014;Küng, 2010;Maijanen & Jantunen, 2014;Mierzejewska & Shaver, 2014;Oliver, 2013). This research often focuses on the organizational level, and elaborates how to carefully select an environment, build core competencies, or design longterm strategies (Colapinto, 2010;Küng, 2008;Vukanovic, 2009), such as new multiplatform or content strategies (Goyanes & Dürrenberg, 2014). Following this tradition, research analyzes how organizational changes impact financial performance (van Weezel, 2009) and how new distribution strategies might be best adopted to enhance production activities, content development and business models (Doyle, 2013;Evens et al, 2018).…”

Consumers’ Willingness to Share Personal Data: Implications for Newspapers’ Business Models

“…Particular attention has been paid to revenue models, including paywalls (e.g. Goyanes, 2015;Goyanes & Dürrenberg, 2014;Myllylahti, 2014;Yang et al, 2015), micropayments (Graybeal & Hayes, 2011;Sindik & Graybeal, 2011), crowdfunding (Carvajal et al, 2012) and online advertising (Evans, 2009). Most of the literature has focused on the importance of new revenue models and (multiplatform) distribution strategies the newspaper industry rather than on the process of business model innovation, which has attracted research attention only recently.…”

Probabilidad de pagar por noticias digitales en España

“…Diferentes investigaciones previas han analizado este aspecto (Cook;Attari, 2012;Chiou;Tucker, 2013;Chyi;Chadha, 2012;Goyanes, 2014;Berger et al, 2015; Arrese; Kaufmann, 2016), la mayoría de ellas mediante encuestas no representativas y además, restringidas a Estados Unidos. Por lo tanto, sólo podemos especular acerca de la generalización de los resultados a otros países, como España, donde el entorno tecnológico y competitivo que rodea a la industria de los periódicos es tan diferente 1 Dürrenberg, 2014). En este estudio tratamos de arrojar luz sobre este tema mediante una encuesta representativa a 2.104 españoles mayores de edad.…”