Blockchain is an emerging disruptive technology with a great potential to impact business value creation. Yet it is challenging to understand how blockchain can be utilised to improve enterprises' performance and value creation. A formalised conceptual and enterprise modelling may help bridge the communication gap between domain experts and blockchain system designers. The goal of this study is to explore how can modelling facilitate blockchain-enhanced value chain design from a motivation viewpoint. We report our experience from modelling a blockchain-enhanced seafood supply chain using ArchiMate motivation and strategy models, where stakeholders have diverse concerns and goals. Preliminary results have indicated that such a modelling approach facilitates the common understanding, and the decision and prioritisation of the business strategies, as well as the identification of the blockchain benefits for the enterprises. It may help stakeholders along the value chain to align their business strategies and priorities, and can be an effective tool for value co-creation and enhancing the collaboration and communication among stakeholders and with blockchain application developers.
CCS CONCEPTS• Software and its engineering → Software notations and tools; Requirements analysis; • Applied computing → Enterprise modeling;