A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper

Broderick, Amanda J.; Mueller, Rene Dentiste

doi:10.1080/10696679.1999.11501855

Cited by 92 publications

(60 citation statements)

References 37 publications

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“…However, only a small portion of these informants (3) identified the emotional experience of the arts as the most important or crucial measure of satisfaction and a driver to RI. After further discussion these candidates were found to have a high need for emotion (Maio and Esses, 2001) and subsequent high level of hedonic involvement (Broderick and Mueller, 1999) with the performing arts.…”

Section: Antecedents Of Ri: Experiential and Utilitarian Driversmentioning

confidence: 98%

Exploring repurchase intention in a performing arts context: who comes? and why do they come back?

Hume

Mort

Winzar

2006

J of Philanthropy and Mktg

102

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*Factors such as reduced government spending, increased competition from expanding entertainment markets and shrinking audiences have all placed excess pressure on the ability of performing arts organisations to make ends meet. Many performing arts organisations operate as not-for-profit organisations, so rely heavily on the combined efforts of corporate sponsors, government funds and ticket sales to support the organisation. In order to survive in the market economy, the current strategies need to incorporate a thorough understanding of the drivers of return purchase intent to maximise ticket sales in this setting. The purpose of this paper is to examine consumers' experience of a general performing arts experience to identify the predictors of positive repurchase intention so marketing efforts can focus on drawing consumers to return. Experiential service settings, such as the performing, arts are suggested to challenge more traditional service marketing and management theory that repurchase intention is driven by value, service quality and customer satisfaction alone. It is suggested that in an experiential setting a complex anthology of predictors including the need for affect and goal directed emotional attainment must be considered. Much of the research conducted in this setting approaches the field from an artistic discipline. In contrast, this research approaches the performing arts from a service marketing and management paradigm. By doing this, a set of services strategies applicable to the performing arts will become evident. Exploratory investigation was undertaken with 26 candidates. In-depth qualitative interviews, using open-ended questioning, were conducted to draw thick description of consumer opinion. The findings reported indicate that in this setting, functional factors, especially value and service qualities, are extremely important to candidates when deciding to repurchase. Factors such as emotional attainment and show experience, which have been the primary focus of current performing arts organisations' strategic focus, were found to play a lesser role in overall intent to repurchase. The paper identifies some conceptual target segments evolving from this research. Importantly, these findings are applicable to the performing arts but may have implications for other non-profit service organisations, such as fine arts and museums.

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Section: Antecedents Of Ri: Experiential and Utilitarian Driversmentioning

confidence: 98%

Exploring repurchase intention in a performing arts context: who comes? and why do they come back?

Hume

Mort

Winzar

2006

J of Philanthropy and Mktg

102

View full text Add to dashboard Cite

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“…Involvement is the degree in which consumers are committed in different aspects of the process of consumption: product, demand for information, decision making and purchase (Broderick & Mueller, 1999;Zaichkowsky, 1985). It is the basis of the purchase decision (Zaichkowsky, 1986a) and affects profoundly the perceived value of products and its evaluation (Bolton & Drew, 1991).…”

Section: Involvementmentioning

confidence: 99%

The influence of motivations in tourists’ involvement

et al. 2015

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One of the main aspects in the consumer behavior is the concept of involvement because it influences the decision rules used by tourists to reach the final decision. An empirical study of 600 international tourists reveals that motivation to relax, influences tourists' involvement with the trip. A structural model shows that when tourists are motivated to relax they get directly more involved with their trip (pleasure and information seeking). The motivation to relax also influences indirectly the tourist involvement with the evaluation and quality perception of the trip through its influence on involvement with the trip planning. Discussion centers on the implications of this model to theory and management specifically to the development of tourism and services strategies.

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“…Regardless of this, the marketers should examine their customers' wants, perceptions, purchase, and after purchase behaviors (Kotler, 1988). In the consumer behavior frame, involvement is a step that involve in different aspects that are related to the products, advertisements, and purchase (Zaichkowsky, 1986;Broderick & Mueller, 1999). The empirical evidences show that the involvement level is indicator of the consumers' behavior diagram (Josiam, Kinley, & Kim, 2005).…”

Section: Consumer Behavior and Involvementmentioning

confidence: 99%

Investigating the Effects of Involvement on Consumer Decision Process

Aghdaie¹,

Sanaei²,

sharabiany³

2014

ASS

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The purpose of this study is to examine the effect of involvement on the consumer decision process. In this study, involvement includes individual, social, and behavioral factors. The statistical population of this study includes the customers that have purchased from BALL chain stores in the city of Isfahan in 2013. A sample of 300 customers has been selected for survey through random sampling method. Data-collecting instrument is a questionnaire. The results of this study indicate that there are significant positive relationships between involvement and consumer decision process. Also significant positive relationships have been observed between personal and behavioral factors with consumer decision process, but any significant relationship has not been observed between social factors and consumer decision process. The results of this study help the marketers to understand the consumers' behaviors so that implement appropriate strategies for their products and help their company to achieve its goals and survive in the nowadays competitive world.

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A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper

Cited by 92 publications

References 37 publications

Exploring repurchase intention in a performing arts context: who comes? and why do they come back?

Exploring repurchase intention in a performing arts context: who comes? and why do they come back?

The influence of motivations in tourists’ involvement

Investigating the Effects of Involvement on Consumer Decision Process

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