“…Waste separation, practising buyback centres and recycling and reusing household items (Zena et al, 2014) High income and education level favour the green movement and have concerns for food safety Purchasing and consuming organic food (Teng et al, 2011) Concern on solid waste management and readiness to adjust to new practices Bring reusable bag for shopping (Zen et al, 2013) Awareness (familiarity to energy-efficient labels), attitude (standpoint on energy-savings) and social norms (environmental lifestyles) Purchasing energy-efficient products and appliances based on energy efficiency labels (Zainudin et al, 2014) Perceived consumer effectiveness (environment related past experience behaviour, environment-related intentionbehaviour, willingness to pay, and regulatory support -separating household waste, being a member of environmental groups environmentally conscious consumer behaviour (purchasing biodegradable products, energysaving products, and products that are less harmful to the environment) (Ramly et al, 2012) Environmental emotions, environmental cognition (well-informed, understanding and knowledge on green practices), environmental attitude (general sense of favourableness or unfavourableness for green behaviour) Keeping materials out of the waste stream: reduce (minimising consumption), reuse (use again or repurpose used materials) and recycle (Nameghi & Shadi, 2013) The case studies generated three significant components of AP: (i) Energy Saving (APa), (ii) Waste Handling (APb) and (iii) Smart Consumer (APc). Personal Lifestyle (PL) manifests in the personal outlook and approach to life in relation to environmental consciousness (Abu Bakar et al, 2017aBakar et al, , 2017bBakar et al, , 2017cBakar et al, , 2018. Qualities adhere to PL include (i) moral stance in collectivistic values (Laurens, 2012;Clark et al, 2014;Caesar, 2016), (ii) commitment to modest and environmental choices (Horayangkura, 2012;Laurens, 2012;Khare, 2015;Ming et al, 2015), and (iii) environmental concerns through knowledge and awareness (Horayangkura, 2012;Masud et al, 2013;Ming et al, 2015).…”