A Theoretical Framework for Consumer E-Satisfaction and Site Stickiness: An Evaluation in the Context of Online Hotel Reservations

Online branding: Development of hotel branding through interactivity theory

“…Additionally, travelers are investing more time surfing the web in search of pertinent information, interactive branded sites and trusted hotel websites (Kim, Chung, & Lee, 2011). Therefore, in a context where there are excess of information and unlimited providers, consumers become more concerned about how the hotel brand website interacts and establishes relationships with online users (Polites, Williams, Karahanna, & Seligman, 2012).…”

The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

“…Aladwani and Palvia (2002) defined website quality as "the perception of how a user evaluates a website for its features meeting their needs". Website quality can also be conceptualized as "the consumer's judgment about a given site's overall excellence and fitness for use in assisting with the task or goal of making an online purchase" (Polites et al, 2012). Therefore, website quality should be a critical business concern, especially in an ecommerce perspective, due to the low percentage of website visitors that purchase from the site and the relevance of increasing this number.…”

“…They also proved that trust in e-vendor can be gained when people know that shop owners earn nothing more by cheating, a shop is safe to make a transaction and the website is optimized to be friendly and easy to use. Generally, previous researches paid more attention to the satisfaction and trust of buyer shops online but investigating loyalty (or repurchase intention) in online shopping is still in its infancy (e.g., Polites et al, 2012;Serra-Cantallops, Ramon-Cardona, & Salvi, 2018). They also said that thanks to the Internet, users could find many providers and reference information, as well as reviews of products they need to buy.…”

E-Satisfaction: A Moroccan Replication and Extension

“…Studies show that e-satisfaction is a key determinant of purchase intent related to a website's products or services (e.g., Abdul-Muhmin, 2011; H.-J. Ha, 2012;Moon, Philip, & Moon, 2011) as well as ongoing loyalty to an e-retailers website (e.g., Anderson & Srinivasan, 2003;Bhattacherjee, 2001;Christodoulides & Michaelidou, 2011;Yang & Peterson, 2004), albeit in varying degrees (e.g., Balabanis, Reynolds, & Simintiras, 2006;Polites, Williams, Karahanna, & Seligman, 2012). As such, e-satisfaction is essential to an e-retailers continuing profitability and success.…”