2000
DOI: 10.1006/ijhc.1999.0348
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A theoretical model of differential social attributions toward computing technology: when the metaphor becomes the model

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Cited by 83 publications
(60 citation statements)
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“…Many authors have noted that this relationship is richer and more complex than with other traditional tools, such as a screwdriver or hammer (Card, Newell, & Moran, 1983;Nass & Moon, 2000). Computers and computing technology bring with them multiple and flexible capabilities through which a human will interact in similar ways that they may interact with another human (Marakas, Johnson, & Palmer, 2000;Nass & Moon, 2000). Therefore, the HCI field focuses on a broad set up topics beyond objective system usability, such as interface design, user-centered design, social computing, technology trust, augmented reality, mobile versus desktop platforms, ubiquitous computing, and psychological and social responses to computers.…”
Section: Hris and Human Computer Interactionmentioning
confidence: 99%
“…Many authors have noted that this relationship is richer and more complex than with other traditional tools, such as a screwdriver or hammer (Card, Newell, & Moran, 1983;Nass & Moon, 2000). Computers and computing technology bring with them multiple and flexible capabilities through which a human will interact in similar ways that they may interact with another human (Marakas, Johnson, & Palmer, 2000;Nass & Moon, 2000). Therefore, the HCI field focuses on a broad set up topics beyond objective system usability, such as interface design, user-centered design, social computing, technology trust, augmented reality, mobile versus desktop platforms, ubiquitous computing, and psychological and social responses to computers.…”
Section: Hris and Human Computer Interactionmentioning
confidence: 99%
“…On the downside, stereotypes might apply, in relation to haircut, facial geometry, age, gender, skin colour; even clothes and speaking style have to be defined and cannot stay "neutral". However, this might result in the attribution of a personality (Nass et al 2001;Sproull et al 1996;Marakas et al 2000). Therefore, simple design decisions may result in incongruence with the user's expectations for the service or impression of the brand.…”
Section: Attributionsmentioning
confidence: 99%
“…As technological developments progress at a rapid pace, computers are ubiquitous and disappearing. They become regarded even as 'social agents' rather than just a machine (Marakas et al, 2000). As a result, it is deemed that communication with computers should be more natural and friendlier than the traditional one chiefly relying on hand driven movement using the mouse or the keyboard.…”
Section: Introductionmentioning
confidence: 99%