Poverty is a problem in the development of rural areas in the Province of West Sumatra. The government has implemented various programs to reduce poverty, but the number of poor people in rural areas tends to increase. The purpose of this study is to analyze the entrepreneur process in terms of: 1) motivation of sociology perspective, 2) allocation of resources, and 3) institutional role. The sampling method used was multistage cluster sampling. The sample size of poor household heads in rural areas was 133 people. Some important results of the study are as follows. First, the respondents' perception on motivation in terms of sociological perspective has an average value that is in good enough category. Motivation results have the highest average value compared with social motivation and economic motivation. Second, the respondents' perception on the entrepreneurial process in terms of allocation of resources is in good enough category. However, indicators of resource allocation and agglomeration strategies are in the bad category. Third, the average value of respondents' perception of entrepreneurial processes in terms of institutional roles is in fairly good category. The average value for the role of exploitation facilitation opportunities is in the less favorable category.The poor in rural areas mostly work in the agricultural sector (Sentosa, et al., 2016: World Bank, 2016. The cause of poverty from farmers is 50% by structuralistic, almost 30% by individualistic, and by 20% by hold fatalistic attitudes (Hayati and Karami, 2005). Chen et al (2011) found that poverty in rural areas is lack of information. Information needs of farmers are not met, farmers' information right cannot be realized properly. Then Baye (2017) found that rural poverty was due to the effect of religion and culture on the thinking and working habit of the people. Besides, poverty is caused by the presence of unproductive groups, lack of capital, lack of infrastructure, lack of market access, lack of skilled labor, land degradation, population pressure, religion, culture, forestry, regime and policy ownership and lack of land management practices. Some of the above findings can be seen that many factors are causing poverty for the rural population, so there is a need for poverty reduction programs that are relevant to poverty conditions. In the context of rural poverty reduction, rural poverty reduction programs have been and are being implemented by the Indonesian government especially the West Sumatera Provincial Government, such as: