A Theory of Individual Creative Action in Multiple Social Domains

Ford, Cameron M.

doi:10.2307/259166

Cited by 563 publications

(609 citation statements)

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“…This is because the more associations are reinforced over time the more efficient the retrieval process of expert individuals. This efficient retrieval process may lead to functional fixedness where an individual automatically recalls a representation and has difficulty in doing otherwise (Ford 1996;Marsh et al 1996;Schilling 2005;Wiley 1998). Wiley (1998) discusses this problem using the phrase 'expertise as mental set'.…”

Section: Domain Specific Knowledge and Creative Thinking Techniquesmentioning

confidence: 97%

“…Over 50 years after Guilford (1950) re-energized research into creativity there is now widespread agreement on what constitutes a creative idea. For an idea to be considered creative it must be both original and appropriate (Amabile 1996;Ford 1996;Kasof 1995;Mumford and Simonton 1997;Runco 2004). This combination is evident in the advertising literature (Reid et al 1998), new product development (Moorman and Miner 1997;Sethi et al 2001), and the definition used by advertising personnel (Koslow et al 2003).…”

Section: Theorymentioning

confidence: 99%

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Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Kilgour

Koslow

2009

J. of the Acad. Mark. Sci.

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The research examines the effects of divergent and convergent creative thinking techniques on creative ideation processes. To analyze these effects an experiment is undertaken on advertising creatives, account executives, and students. Results demonstrate that divergent thinking techniques improve the idea originality of account executives, but not creatives. Alternatively, creatives produce more appropriate ideas by using convergent thinking techniques, yet account executive performance is clearly harmed by them. Few effects are seen on the student control group, who lack both knowledge of techniques and the domain. The findings suggest that creativity techniques are not a one-sizefits-all proposition but need to be tailored to the person and the situation in which they are applied. Implications for researchers and marketing managers are discussed.

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Section: Domain Specific Knowledge and Creative Thinking Techniquesmentioning

confidence: 97%

Section: Theorymentioning

confidence: 99%

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Kilgour

Koslow

2009

J. of the Acad. Mark. Sci.

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“…Ford (1996) was the first to explicitly include sensemaking, together with motivation, knowledge, and ability, as a factor determining the engagement in creative, rather than habitual, action. He described how individuals' interpretations of multiple task domains affect their preference for habitual versus novel actions.…”

Section: Sensemaking Perspective and Creativitymentioning

confidence: 98%

Factors for radical creativity, incremental creativity, and routine, noncreative performance.

Madjar¹,

Greenberg²,

Chen³

2011

Journal of Applied Psychology

427

482

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This study extends theory and research by differentiating between routine, noncreative performance and 2 distinct types of creativity: radical and incremental. We also use a sensemaking perspective to examine the interplay of social and personal factors that may influence a person's engagement in a certain level of creative action versus routine, noncreative work. Results demonstrate that willingness to take risks, resources for creativity, and career commitment are associated primarily with radical creativity; that the presence of creative coworkers and organizational identification are associated with incremental creativity; and that conformity and organizational identification are linked with routine performance. Theoretical and managerial implications are discussed.

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“…Second, through training, creative action may replace the habitual method of solving problems and become the more prevalent means of behaving (Ford (1996)). This change in habit may actually reflect a change in the individual's thought processes, wherein the individual begins to see herself as a creative person (Farmer et al 2003) and/or or her cognitive style changes (Wang and Horng 2002).…”

Section: Creativity As a Toolmentioning

confidence: 99%

The Impact of Creativity Training on an Accounting Negotiation

ogilvie

Simms

2008

Group Decis Negot

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There is renewed interest in the factors that affect negotiations, as they are a significant part of organizational life. While we understand that there are many barriers to effectively reaching optimal solutions in a negotiation, we are still unclear as to the means by which to meet this goal. In this paper, we offer creativity training as a possible antecedent to effective negotiation. Our results show that individuals trained to think creatively reached more integrative solutions or solutions that were mutually beneficial to all negotiation participants than individuals who did not receive creativity training. We discuss implications and future research.Keywords Creativity in negotiations · Negotiations · Creativity · Creativity training · ExperimentThe creativity construct has been well researched, and scholars have provided support for the theoretical perspective that creativity is essential to organizations' sustainability (Ramus 2001;Woodman et al. 1993). Creativity is the ability to generate or produce ideas, insights, or solutions that are original, novel, and unique (i.e., that were not previously available or present), but that are also relevant to solving ill-defined problems (these solutions are appropriate to and useful given the context of the problem) (Ama-

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A Theory of Individual Creative Action in Multiple Social Domains

Cited by 563 publications

References 0 publications

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising

Factors for radical creativity, incremental creativity, and routine, noncreative performance.

The Impact of Creativity Training on an Accounting Negotiation

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