A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains

Giampietri, Elisa; Verneau, Fabio; Giudice, Teresa Del; Carfora, Valentina; Finco, Adele

doi:10.1016/j.foodqual.2017.09.012

Cited by 223 publications

(231 citation statements)

References 45 publications

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“…This is in line with prior research on online transaction conducted by Bhattacherjee (2000); George (2004);Alam. and Sayuti (2011);and Nasri and Charfeddine (2018). This confirms the fact that self-efficacy is a determinant of PBC (Ajzen, 1991).…”

Section: Relationship Between Subjective Norm and Intentionsupporting

confidence: 55%

“…The variance explained for intention was 0.27 for Gefen, Karahanna and Straub (2003), 0.34 for Kim, Ferrin and Rao (2008), 0.29 for Alam. and Sayuti (2011), and 0.40 for Giampietria, Verneaub, Giudicec, Carforad, & Fincoa (2018) Vol.9, No.10, 2019 Path coefficients between latent variables were generated by applying Smart PLS algorithm. The 'Bootstrapping' method in Smart PLS was used to generate t-values for each path coefficient (Figure 3).…”

Section: Analysis Of the Structural Model And Discussionmentioning

confidence: 99%

“…Therefore, H5 is also accepted. This finding is consistent with the findings of many other researchers including Nam, Dong, & Lee., (2017); Giampietria at al. (2018);and Rehman, Bhatti, Mohamed, & Ayoup (2019).…”

Section: Relationship Between Trust and Consumer Intentionmentioning

confidence: 99%

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Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model

2019

IKM

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This research extended the theory of planned behaviour (TPB) with familiarity, trust, and perceived risk to examine the consumers' online purchase intention in Sri Lanka. Data were collected from 250 postgraduate students enrolled in eight universities and higher education institutes in Sri Lanka. Structural equation modelling confirmed the role of trust and familiarity as antecedents to customer intention. However, contrary to the expectations, perceived risk was not identified as a key determinant of customer intention. Further, among the three classical variables (attitude, subjective norm, and perceived behaviour control) of the TPB model, only attitude had a significant effect on customer intention. Amongst all the factors, trust was identified as the most influencing factor on customer intention. The extended TPB model could satisfactorily predict the customer intention with up to 46% variation of the customer intention.

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Section: Relationship Between Subjective Norm and Intentionsupporting

confidence: 55%

Section: Analysis Of the Structural Model And Discussionmentioning

confidence: 99%

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Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model

2019

IKM

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“…Moreover, food safety and quality issues are still not easy to be understood by consumers, especially for consumers who live in urban areas that, due to their distance from the food production process. Therefore, consumer trust in food producers and their brands represents a solution for complex situations where customers lack enough knowledge to make their final buying decision, (GIAMPIETRIA et al, 2018;LASSOUED and HOBBS, 2015).…”

Section: Hypothesismentioning

confidence: 99%

The Effect of Consumer Perceived Trust and Image Toward Food Brands on Consumers’ Willingness to Buy

Abdalrahman

Lehota

2019

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A Purpose -consumers' buying process is affected by many variables in which branding strategy is indeed an important variable to be considered. This paper aims to evaluate the influence of three branding elements -brand name, packaging, and country of origin -on Palestinian consumers' willingness to buy food products to understand better their buying. Methodology -The study was conducted in the Palestinian market, the sample was selected according to simple random sampling technique, and a structured questionnaire was prepared, then it was electronically distributed by using emails and social media. The questionnaire contains 35 questions depending on a balanced Fifth Likert Scale and a single-item 7-point differential semantic scale, the questions intended to determine the influence of the selected branding elements on consumers' willingness to buy food products. The data were analysed depending on the descriptive analysis and one sample t-test. Findings -according to the results of the data analysis it was found that product features and attributes were the factors of the highest importance that influenced the consumers' willingness to buy, while the branding elements variables came at second rank of importance. Also, the results show that the effect of three chosen branding elements on consumer willingness to buy is significant. The outcomes of this study may be advantageous for firms working in food sectors, since the Palestinian market is lacking such a scientific study and help them in creating marketing strategies to increase the sales volume of their products.

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“…An increasingly modern society requires a more substantial amount of ''convenience'' in the products it buys (Cafarelli at al. 2017;Calabr o and Vieri, 2017;Caracciolo et al, 2015;Ghimire et al, 2016;Giampietri et al, 2018;Mancini et al, 2015;Padilla, 1992;Signorelli, 2005). In Italy, these include the so-called ''Gamma'' (product ranges), which are categorized into I, II, III, IV, and V. The gamma number indicates the level of processing the raw materials undergo: for example, a gamma IV (ready-to-eat) product is more processed than a gamma I (fresh and unprocessed) product (Lunati, 1994).…”

mentioning

confidence: 99%

Determinants of Ready-to-eat Products Purchase Intentions: An Empirical Study among the Italian Consumers

Sgroi¹,

Piraino²,

Donia³

2018

horts

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The considerable diffusion of ready-to-eat products has focused attention on the reasons for their increasingly prominent success in the market. Although their prices are much higher than the prices of simple raw materials, their consumption has increased rapidly and with no end in sight, a situation that has challenged the conclusions of the classical literature on the importance of price and/or income in consumer decisions. In fact, more recent literature has broadened the classical vision by introducing potential additional variables that could influence consumer choice of certain foods. These variables, however, are not always easy and clear to identify because they reflect the cultural characteristics of a society. For this reason, the French scholar Malassis has introduced the concept of a model of food consumption, which, in fact, stems from a concept of food consumption as driven by factors that are not the same for all the societies that might be studied. Among these variables, regarding the consumption of ready-to-eat products, a factor that certainly acts as a driving force in an increasingly frenetic and dynamic society is the time saving that they are able to provide. Thus, it was considered essential to analyze this in a concrete way, through the variance analysis of a sample of 77 subjects resident in the city of Palermo, noting their characteristics in terms of age, education level, and number of nuclear family members. The results obtained indicate that subjects who consumed ready-to-eat products at a higher frequency belonged to a higher age group, had a higher level of education, and belonged to a family that was not particularly numerous. With these results, it can be stated that the consumption of ready-to-eat products is influenced by people’s need to optimize their available time, considered as a real, scarce resource.

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A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains

Cited by 223 publications

References 45 publications

Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model

Customers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model

The Effect of Consumer Perceived Trust and Image Toward Food Brands on Consumers’ Willingness to Buy

Determinants of Ready-to-eat Products Purchase Intentions: An Empirical Study among the Italian Consumers

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