“…Second, it is a fact that drivers make decisions onthe-fly in the absence of, and sometimes in spite of detailed route planning. While there is a low level of adoption of fleet management systems, especially among small fleet carriers (Perego, Perotti, & Mangiaracina, 2011;Rincon-Garcia, Waterson, & Cherrett, 2017), even large companies may not use them to develop detailed route planning, leaving it instead to their experienced drivers to decide, based on "their existing knowledge on where customers are located and their respective opening hours" (Sanchez-Diaz et al, 2020). This is in line with Orlikowski's model, which describes human action as influenced, but not dictated by "rules and norms" (Orlikowski, 2000), taken here to mean also designated route plans.…”