We attach the degenerate signature (n, 0, 1) to the projectivized dual Grassmann algebra P( R (n+1) * ) to obtain the Clifford algebra P(R * n,0,1 ) and explore its use as a model for euclidean geometry. We avoid problems with the degenerate metric by constructing an algebra isomorphism J between the Grassmann algebra and its dual that yields non-metric meet and join operators. We focus on the cases of n = 2 and n = 3 in detail, enumerating the geometric products between k-and l-blades. We establish that sandwich operators of the form X → gX g provide all euclidean isometries, both direct and indirect. We locate the spin group, a double cover of the direct euclidean group, inside the even subalgebra of the Clifford algebra, and provide a simple algorithm for calculating the logarithm of such elements. We conclude with an elementary account of euclidean rigid body motion within this framework.