A tribute to forty years of top-level marketing research

Hult, G. Tomas M.; Ferrell, O. C.

doi:10.1007/s11747-011-0294-x

Cited by 11 publications

(8 citation statements)

References 34 publications

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“…In marketing literature, marketing strategy has been researched by many scholars (e.g. Greenley, 1993; Slater and Olson, 2001; Hult and Ferrell, 2012; Varadarajan, 2011). Day (1994) argues that a sound understanding of a market allow firms to develop strategies and capabilities that “respond to market requirements and anticipate changing conditions” (p. 37).…”

Section: Literature Reviewmentioning

confidence: 99%

The role of packaging within marketing and value creation

Rundh

2016

BFJ

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Purpose The purpose of this paper is to explore the importance of innovative packaging for marketing purposes in a food supply chain. The intent is also to understand the function of packaging as a marketing tool. The outcome of the study is expected to contribute to the link between packaging and marketing literature. Design/methodology/approach The case study method was chosen in order to assess and investigate how packaging can be used in marketing. The study focuses on narrating the use of packaging for different customer applications and the unit of analyses was the packaging product. In order to analyse the five sub-cases or “corporate stories” a cross-case analysis was used and the analysis of data was carried out in different stages. This approach treats each sub-case as a separate entity and the analysis reveal both similarities and differences among the sub-cases. Findings The present study demonstrates that packaging has become an important tool in marketing of different products either this is for end-consumers, or customers in a supply chain. This has become more essential as more products are introduced on a market. The study shows the significance of linking packaging to marketing strategy. An important ingredient for that is the use of packaging design for differentiation purposes. The results support also that packaging has become an essential factor for a secure and efficient distribution in a food supply chain. In addition, packaging and packaging design is contributing to value creation for different actors in a food supply chain. Practical implications The managerial implication from the case study shows that packaging can be used together with the product concept to create a competitive offering in a market. This gives managers the possibility to differentiate their products from competitive offerings by using packaging and packaging design in a creative manner. Originality/value This paper fulfils an identified need for contributions to more research on packaging and marketing strategy. The study shows the influence of packaging on marketing.

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Section: Literature Reviewmentioning

confidence: 99%

The role of packaging within marketing and value creation

Rundh

2016

BFJ

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“…Callarisa et al (2011) show that the value perceived by firms in a context of industrial cluster is conditioned by rational or functional aspects of character and, on the other hand, is affected by emotional aspects and social nature. Regarding to bibliometric studies applied to marketing, studies have focused on journal rankings (Theoharakis and Hirst, 2002;Hult and Ferrell, 2012), content analyses of an area (Svensson and Wood, 2008;Nakata and Huang, 2005;Ramirez et al, 2013) and in-depth studies of a particular journal (Malhotra et al, 2013;Biemans et al, 2007;Hult and Ferrell, 2012;Sprott and Miyazaki, 2002;Hoffman and Holbrook, 1993). In recent years, bibliometric studies have been used to show the progress of a particular journal and its contribution to research (Merigó et al, 2015a).…”

Section: Introductionmentioning

confidence: 99%

Thirty years of the Journal of Business & Industrial Marketing: a bibliometric analysis

Valenzuela

Merigó

Johnston

et al. 2017

JBIM

193

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Purpose The aim of this study is to reveal the contribution that Journal of Business & Industrial Marketing has to scientific research and its most influential thematic work in B-to-B since its beginning in 1986 until 2015, in commemoration of the 30th anniversary. Design/methodology/approach The paper begins with a qualitative introduction: the emergence of the magazine, its origins, editorial and positioning. Subsequently, it is based on bibliometric methodologies to develop quantitative analysis. The distribution of annual publications is analyzed, the most cited papers, the keywords that are mostly used, the influence on the publishing industry and authors, universities and the countries that have the most publications. Findings The predominant role of the USA at all levels is highlighted. It also highlights the presence (given its size and population) of the countries of Northern Europe. There is great interest in appreciating the evolution of the number of publications that are always increasing which demonstrates the growing and sustained interest in these types of articles, with certain times of retreat (often coincide with economic crisis). Research limitations/implications The Scopus database gives one unit to each author, university or country involved in the paper, without distinguishing whether it was one or more authors in the study. Therefore, this may bring some deviations in the analysis. However, the study considers some figures with fractional counting to partially solve these limitations. Practical implications After observing the different perspectives of the journal’s production, it allows to give an objective view of the evolution that the Journal of Business & Industrial Marketing has had in the past 30 years. Originality/value It is part of the trend that several journals (Journal of Marketing, Journal of Public Policy & Marketing, Journal of Marketing Research, Journal of Business Research) made special sections to show progress and contribution of these journals to scientific research.

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“…Collaboration is defined as a type of cross-organizational integration with high levels of transparency, responsiveness, and synergy [45]. Collaboration refers to the capability of two or more actors/groups to communicate, coordinate activities, and share a team goal [22]. Concerning the aforementioned, various studies show the role of cooperation networks in the generation of innovation [46,47].…”

Section: Marketing Innovation and Value Cocreationmentioning

confidence: 99%

“…Hence, the process of innovation transforms existing markets by creating new markets Organizational Capabilities, Value Cocreation, and Marketing Innovation… DOI: http://dx.doi.org /10.5772/intechopen.86061 and opportunities. Furthermore, innovation encourages financial growth and is an important element in the search of sustainable competitive advantages that can ensure the survival and growth of companies [20][21][22][23][24][25].…”

Section: Introductionmentioning

confidence: 99%

Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?

Valenzuela-Fernández¹,

Peñaloza-Briones²

2020

Modern Perspectives in Business Applications

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The purpose of this chapter is to discuss the importance of management and strategic development, as well as network management and market orientation, in the results of innovation in marketing and collaboration of companies. In addition, the authors analyze how collaboration with other agents of interest is fundamental for the change of projects to have strategic impact, that is, for there to be a relationship between the development efforts of the area and the results of the business. Hence, the relevance of business models and the existence of dynamic capabilities to create value to the organization, the client, and society are analyzed. Coupled with the authors' empirical examination of the degree of collaboration that Chilean industrial companies have achieved, the main contributions of this chapter are (1) an explanatory study that provides a systematic analysis of literature regarding innovation organizational capabilities; (2) identification of three aspects of structure of a company's network, market orientation, and strategic development, which are relevant to consider when establishing superior performance; and (3) generation of empirical evidence through a study applied to companies of the business-to-business sector in Chile using a self-administered survey method and presentation of results at the variable level.

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A tribute to forty years of top-level marketing research

Abstract: This issue marks the beginning of the 40th

Cited by 11 publications

References 34 publications

The role of packaging within marketing and value creation

The role of packaging within marketing and value creation

Thirty years of the Journal of Business & Industrial Marketing: a bibliometric analysis

Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?

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