Remanufacturing is an industrial process in which a core -a used, discarded, or broken product -is transformed into a product whose specification and condition are newlike. However, to this date, remanufacturing activities on the market are few in comparison to manufacturing. There are several types of remanufacturers; the least common type is the original equipment remanufacturer, an original equipment manufacturer that not only manufactures new products but also remanufactures cores of its own products. The potential for remanufacturing to become a more widely used industrial process for original equipment manufacturers is therefore high. Increased remanufacturing activities can positively contribute to the environment by transforming cores into a new-like condition instead of manufacturing new ones. The contribution comes from a reduction of raw material and energy consumption compared to manufacturing. Therefore, remanufacturing has the potential to decouple environmental impact from economic growth, thus contributing to more sustainable societies. However, assessing the benefits of remanufacturing does not directly correlate to growth within the remanufacturing industry. To encapsulate the environmental, social, and economic benefits of remanufacturing, manufacturers need to be aware of how remanufacturing can be initiated and implemented in practice with positive economic effects. The aim of this licentiate thesis, therefore is, to explore how original equipment manufacturers can initiate profitable remanufacturing.