A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry

Shrestha, Ramesh; Kadel, Rajan; Mishra, Bhupesh Kumar

doi:10.1016/j.dajour.2023.100306

Cited by 9 publications

(2 citation statements)

References 46 publications

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“…We analyzed the quantitative survey data using structural equation modeling (SEM) in AMOS 26, a software package for multivariate data analysis [96,97]. Following a twostep approach, we first assessed the measurement model through confirmatory factor analysis (CFA) to ensure the constructs' reliability and validity, and then tested the structural model to examine the hypothesized relationships between variables [98,[101][102][103].…”

Section: Data Analysis 431 Quantitative Data Analysismentioning

confidence: 99%

Digital Silk Roads: Leveraging the Metaverse for Cultural Tourism within the Belt and Road Initiative Framework

Dayoub,

Yang,

Omran

et al. 2024

Electronics

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The advent of the Metaverse, a convergence of virtual and physical realities, presents unprecedented opportunities for promoting cultural tourism along the historic Silk Roads within the Belt and Road Initiative (BRI) framework. However, this emerging technology’s potential remains largely unexplored in the context of cultural heritage preservation and its promotion. The aim of this study is to address this gap by empirically examining how the Metaverse can be harnessed to improve tourists’ experiences, support sustainable tourism development, and promote cultural exchange along the Silk Roads. In this study, we employed a mixed-methods approach grounded in attribution theory, using both surveys and semi-structured interviews with Silk Road tourists who had been exposed to Metaverse applications. To investigate the relationships between Metaverse features, tourists’ attributions, satisfaction, and behavioral intentions, we used structural equation modeling and thematic analysis. The findings revealed that perceived immersion, avatar identification, and cultural authenticity significantly influenced tourists’ internal, stable, and controllable attributions. Interviews further highlighted the Metaverse’s potential to promote accessibility, interpretation, and engagement with Silk Road heritage, while also raising sociocultural and ethical considerations. This paper also showcases the development of Metaverse digital twin prototypes for several iconic Silk Road cities to demonstrate the potential for participatory virtual environments to promote cultural heritage preservation, accessibility, and sustainable tourism. The study’s findings contribute to the theoretical understanding of Metaverse tourism and the application of attribution theory, offering practical insight for the responsible and effective harnessing of this transformative technology. This research provides actionable recommendations for policymakers, destination managers, and technology providers to optimize the Metaverse’s potential for cultural tourism along the Silk Roads. This has great potential in promoting the BRI’s connectivity and cooperation objectives. This paper lays the foundation for future research and responsible innovation at the intersection of emerging technologies, cultural heritage, and sustainable tourism development.

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Section: Data Analysis 431 Quantitative Data Analysismentioning

confidence: 99%

Digital Silk Roads: Leveraging the Metaverse for Cultural Tourism within the Belt and Road Initiative Framework

Dayoub,

Yang,

Omran

et al. 2024

Electronics

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“…According to Keller et al, (2011) the brand equity is a managerial proposition associated with brand building and is evidenced now when the consumer has a high level of awareness and knowledge of it by identifying strong, favourable, and unique brand associations in his or her memory. That approach has been called Customer-Based Brand Equity (CBBE) and includes two fundamental components: brand awareness and brand image (Shrestha, Kadel & Mishra, 2023;Keller, 1993). Brand awareness is recognised as the ability of consumers to remember and recognise the brand through logos, isotypes, trade names, colours, designs, among others (Aaker, 1991), aspects that consolidate an identity, a purpose, and a promise of brand value, which must be assumed by the organisation and its holistic structure, for the benefit of consumers and the different stakeholders (Graciola et al, 2020).…”

Section: Source: Own Compilationmentioning

confidence: 99%

Dimensions of brand equity for the banking sector: A study in the elderly segment

López-Rodríguez,

Sandoval-Escobar

2023

Journal of International Studies

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The main objective of this research was to construct and validate an instrument to measure the value dimensions of banking brands in the elderly segment. For this purpose, a quantitative study was developed with a descriptive correlational design and participation of 403 Colombian seniors. An instrumental study also employed exploratory factor analysis to identify the underlying constructs and the most statistically robust item structure. The results show the existence of six dimensions: "loyalty and brand friendliness", "brand performance", "brand awareness", "brand association", "brand importance", and "perceived quality". All of these correspond to previous brand equity literature, except for the dimension "loyalty and brand friendliness", which emerges from the study as a single construct. Given the particularities of the elderly as a consumer, it is concluded that the banking sector should continue consolidating its brand value in this market segment. Since this sector has been showing a representative demographic growth at a global level, such goal is positioned as a fundamental objective for organisations that have a high market orientation.

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Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

Gutiérrez,

Perona-Páez,

Ruiz-Agudelo

et al. 2024

Environmental Challenges

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A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry

Cited by 9 publications

References 46 publications

Digital Silk Roads: Leveraging the Metaverse for Cultural Tourism within the Belt and Road Initiative Framework

Digital Silk Roads: Leveraging the Metaverse for Cultural Tourism within the Belt and Road Initiative Framework

Dimensions of brand equity for the banking sector: A study in the elderly segment

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

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