“…More generally, publishers should better understand the collection development strategies adopted, consciously or unconsciously, by librarians and other decision‐makers. Some of these strategies have been fully documented in the library literature (e.g., Walters & Markgren, 2020, 2021a) while others may need to be explored through conversations with current and potential customers. After all, it is good to know whether most undergraduate institutions regard the journals in each subject area as potential substitutes, but perhaps more useful to know how each individual institution determines how or when a substitution will be made.…”