In the present article, we propose and analyze a new mathematical model for a predator–prey system including the following terms: a Monod–Haldane functional response (a generalized Holling type IV), a term describing the anti-predator behavior of prey populations and one for an impulsive control strategy. In particular, we establish the existence condition under which the system has a locally asymptotically stable prey-eradication periodic solution. Violating such a condition, the system turns out to be permanent. Employing bifurcation theory, some conditions, under which the existence and stability of a positive periodic solution of the system occur but its prey-eradication periodic solution becomes unstable, are provided. Furthermore, numerical simulations for the proposed model are given to confirm the obtained theoretical results.