“…They convey the objectivity (Wolcott, 1995) of sights and experiences. They are signs (Hunter, 2008) that put forward the best, or worst, of places and people, in a language, or code, that is operationally inseparable from the practices of the tourism industry. Representations originate as 'things-in-themselves' (people, costumes, food, features of the natural and built environment or other unique iconic features) and are transformed visually into photographs or film; verbally into factual or scientific accounts, news reports, myths; aurally into music, song, speech; physically into miniatures, simulations, souvenirs; digitally, in any combination, into networks.…”